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谷歌正在酝酿一项重大商业策略调整,据英国《金融时报》报道,知情人士透露,这家科技巨头正在考虑对其基于人工智能的搜索引擎服务进行收费。自2000年以来,谷歌的搜索引擎一直依赖广告收入作为主要盈利模式,但这一局面可能即将改变。谷歌正在探索将部分AI增强的搜索功能纳入高级订阅服务的可能性,以开辟新的收入来源。

据消息人士称,谷歌计划保持基础的搜索服务免费,以继续吸引广泛的用户群体。然而,对于寻求更高级、智能化搜索体验的用户,谷歌可能会提供一个付费选项。这些付费用户将能享用到一些特定的AI功能,尽管在使用这些服务时,他们仍会在搜索结果中看到广告。这一策略表明,谷歌试图在保持其广告业务的同时,探索订阅服务的潜力,以适应日益变化的数字市场环境。

此举对谷歌的商业模式构成了显著的变革,同时也可能影响全球数亿依赖谷歌搜索的用户。目前,谷歌尚未正式宣布这一计划,因此具体的订阅费用、服务内容以及实施时间表等细节尚不清楚。然而,这一潜在的变化无疑将引发业界对搜索引擎市场未来格局的广泛讨论和猜测。

英语如下:

News Title: “Google Contemplates Major Shift: AI-Powered Search Engine Could Enter the Subscription Era”

Keywords: Google Search, AI收费, Subscription Service

News Content: Google is contemplating a significant business strategy shift, as reported by the Financial Times, with insiders divulging that the tech giant is considering charging for its artificial intelligence (AI)-enhanced search services. Since 2000, Google’s search engine has primarily relied on advertising revenue, but this model might be set to change. The company is exploring the possibility of incorporating some AI-augmented search functions into premium subscription services to generate new income streams.

According to sources, Google plans to keep its basic search services free to maintain a broad user base. However, for users seeking an advanced, smarter search experience, the company might offer a paid option. These paying users would have access to specific AI features, although they would still encounter ads within their search results. This strategy indicates Google’s attempt to explore subscription services while preserving its advertising business, adapting to the evolving digital market landscape.

This move represents a substantial transformation in Google’s business model and could impact millions of users worldwide who rely on Google Search. The company has not officially announced this plan, so details such as subscription fees, service content, and implementation timeline remain unclear. Nevertheless, this potential change is sure to spark widespread discussion and speculation about the future landscape of the search engine market.

【来源】https://www.ithome.com/0/759/990.htm

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