《纽约时报》近期宣布了一项创新举措，计划在今年晚些时候推出一款由其内部研发的生成式人工智能广告工具。这一新工具旨在提升广告定位的精准性和效果，为营销人员提供更智能的决策支持。据 Axios 报道，这家知名媒体巨头已经开始招募合作伙伴，准备从下个季度起进行测试，预计在下半年全面向广告商开放。
这款人工智能广告工具利用GenAI技术，能够根据广告活动的具体信息和目标，分析并提出何处投放、何时投放以及如何优化广告策略的建议，以实现广告效果的最大化。这一创新不仅将提高广告的触达率，也将为《纽约时报》的广告业务注入新的活力，有望在竞争激烈的媒体市场中脱颖而出。
《纽约时报》的这一举动展示了其在数字化转型和技术创新上的决心。通过将人工智能与广告业务相结合，该报旨在为广告客户提供更高效、更个性化的服务，同时也为自身带来了新的增长点。随着人工智能在媒体行业的应用日益广泛，这一工具的推出无疑将对行业标准和广告投放模式产生深远影响。
英语如下：
News Title: “The New York Times Set to Launch AI Advertising Tool, Pioneering a New Era in Media Marketing”
Keywords: New York Times, artificial intelligence, advertising tool
News Content: The New York Times recently announced an innovative move, planning to introduce a generative AI advertising tool developed in-house later this year. This new tool aims to enhance the precision and effectiveness of advertising, providing smarter decision-making support for marketers. According to Axios, the renowned media giant has already started recruiting partners for testing, set to commence in the next quarter, with a full rollout to advertisers expected in the second half of the year.
The AI advertising tool, leveraging GenAI technology, analyzes and suggests where, when, and how to optimize advertising strategies based on specific campaign details and objectives, maximizing广告 impact. This innovation not only promises to increase ad reach but also infuse new vitality into The New York Times’ advertising business, positioning it for distinction in the competitive media landscape.
This move by The New York Times demonstrates its commitment to digital transformation and technological innovation. By integrating AI with its advertising operations, the newspaper aims to offer more efficient and personalized services to advertisers, concurrently creating new growth opportunities. As AI adoption in the media industry continues to broaden, the launch of this tool is poised to have a profound impact on industry standards and advertising placement models.
【来源】https://www.axios.com/2024/02/20/new-york-times-ai-ad-tool
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