据Business Insider报道，科技巨头苹果正在积极探索人工智能在广告领域的应用，以提升其App Store的广告投放效率。苹果正尝试模仿谷歌和Meta的策略，利用AI技术优化广告推广，旨在为广告客户提供更为精准和高效的服务。
据知情人士透露，苹果已开始对部分广告客户进行一项新产品的测试，该产品能够自动确定广告在App Store中的最佳展示位置。目前，苹果的广告产品已经涵盖了“搜索标签”、“搜索结果”、“您可能也会喜欢”以及“今日”页面的广告位。在此新测试模式下，广告商只需提供预算、每次获取用户的成本目标，以及目标受众和国家/地区，苹果的算法将自动决定如何在四个可用页面中进行最佳投放。
这一举措表明，苹果正试图进一步挖掘其App Store的商业潜力，同时为广告商提供更为智能化的广告投放解决方案。然而，苹果作为一家长期强调用户隐私保护的公司，如何在利用AI优化广告的同时，平衡用户体验和隐私保护，将成为其面临的重要挑战。这一动态也引发了业界对于苹果在数字广告市场角色变化的关注，未来可能对整个行业产生深远影响。
英语如下：
News Title: “Apple Tests AI-Powered Ad Targeting: Automating App Store Promotions Strategy”
Keywords: Apple, AI Ads, App Store
News Content: According to Business Insider, tech giant Apple is actively exploring the application of artificial intelligence in the advertising sector to enhance the efficiency of its ad placements on the App Store. The company is emulating strategies employed by Google and Meta, leveraging AI technology to optimize ad promotion, aiming to provide more precise and efficient services for advertisers.
Sources familiar with the matter reveal that Apple has started testing a new product with a select group of advertisers, which automatically determines the optimal placement of ads within the App Store. Currently, Apple’s advertising offerings span across “Search Tabs,” “Search Results,” “You Might Also Like,” and the “Today” page. Under this new testing model, advertisers would need to provide a budget, a cost-per-acquisition target, and their target audience and countries, after which Apple’s algorithm would automatically decide the best allocation across the four available placements.
This move signifies Apple’s attempt to further unlock the commercial potential of its App Store while offering advertisers more intelligent ad placement solutions. However, as a company that has long emphasized user privacy, Apple faces the challenge of balancing user experience and privacy protection while utilizing AI for ad optimization. This development has also sparked industry interest in Apple’s evolving role in the digital advertising market, with potential far-reaching implications for the industry as a whole.
【来源】https://www.ithome.com/0/755/049.htm
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