腾讯广告在2024腾讯智慧营销峰会上推出了全新的AI广告创意平台——腾讯广告妙思。这一平台建立在腾讯混元大模型的基础上，旨在为广告主和优化师提供一站式的解决方案，以提高广告创意、制作、投放和审核的效率。通过利用先进的AI技术，妙思将帮助广告行业实现更加高效和智能化的工作流程，从而提升广告的整体表现。这一平台的推出，标志着腾讯广告在AI驱动的广告创新方面迈出了重要的一步，并将对广告行业的未来发展产生深远的影响。
Title: Tencent Launches AI-Powered Advertising Platform – MiaoSi
Keywords: Tencent Advertising, AI Creativity, Intelligent Platform
News content:
At the 2024 Tencent Intelligent Marketing Summit, Tencent Advertising unveiled its new AI advertising creative platform – Tencent Advertising MiaoSi, built on the foundation of Tencent’s Hunyuan large model. The platform aims to provide advertisers and optimizers with an all-in-one solution to enhance efficiency in advertising creativity, production, delivery, and review processes. By leveraging advanced AI technology, MiaoSi will help the advertising industry achieve more efficient and intelligent workflows, thus improving the overall performance of advertisements. The launch of this platform marks a significant step for Tencent Advertising in AI-driven advertising innovation and is expected to have a profound impact on the future development of the advertising industry.
【来源】https://36kr.com/newsflashes/2598672223173504
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