中新网伦敦3月19日电 当地时间3月19日，总部位于伦敦的全球知名消费品巨头联合利华宣布，继剥离立顿茶业务后，约占联合利华全球销售额的16%的冰淇淋业务也将被剥离。
联合利华表示，此次剥离冰淇淋业务是公司战略调整的一部分，旨在优化业务组合，聚焦于核心消费品市场，提升公司长期的增长潜力和竞争力。公司预计，剥离冰淇淋业务将有助于简化组织结构，提高运营效率，并为股东创造更大的价值。
联合利华的冰淇淋业务在全球范围内拥有多个知名品牌，如梦龙（Magnum）、本杰瑞（Ben & Jerry’s）和路雪（Wall’s）等，这些品牌在各自的细分市场中都具有较强的市场地位和品牌影响力。
联合利华并未透露具体的剥离细节，包括潜在的买家或剥离方式。不过，分析人士认为，此次剥离可能会通过出售给私募股权公司或其他战略投资者来实现。
联合利华的这一决定，再次凸显了消费品公司在面对市场变化和消费者偏好转变时，对业务组合进行战略调整的趋势。预计未来，将有更多消费品公司采取类似的剥离和重组措施，以适应快速变化的市场环境。
英文标题：Unilever to Divest Ice Cream Business as Part of Strategic Review
英文关键词：Unilever, Ice Cream Division, Business Portfolio Optimization
英文新闻内容：
LONDON, March 19 (Xinhua) — Global consumer goods giant Unilever announced on Saturday that it will divest its ice cream business, which accounts for about 16 percent of the company’s global sales.
The decision to sell off the ice cream division, which includes popular brands such as Magnum, Ben & Jerry’s, and Wall’s, is part of the company’s strategic review aimed at streamlining its business portfolio and focusing on its core consumer goods markets.
Unilever has not disclosed details of the divestment, including potential buyers or the method of divestment. However, analysts believe that the sale is likely to be achieved through a sale to a private equity firm or other strategic investors.
The move by Unilever reflects a trend among consumer goods companies to strategically adjust their business portfolios in response to changing market conditions and evolving consumer preferences. It is expected that more consumer goods companies will undertake similar divestments and restructuring measures in the future to adapt to the fast-changing market environment.
【来源】http://www.chinanews.com/gj/2024/03-19/10183048.shtml
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