《纽约时报》计划在今年晚些时候推出一款基于生成式人工智能（GenAI）的广告工具，这是该媒体在技术创新方面的又一重要举措。据Axios报道，《纽约时报》正在积极寻求合作伙伴，计划从下个季度开始测试这一新技术，并预计在2023年下半年向营销人员全面开放。
这款由《纽约时报》内部团队开发的新工具，旨在利用人工智能的强大能力，根据广告活动的具体目标和要求，为营销人员提供最佳的广告定位建议。通过分析大量的数据和模式，该工具能够帮助广告客户更精准地锁定目标受众，提高广告投放效率和效果。
《纽约时报》这一举措表明，传统媒体正在积极拥抱人工智能等新技术，以期在快速变化的媒体环境中保持竞争力。随着消费者获取信息的方式越来越多样化，媒体公司必须不断创新，以提供更相关、更有吸引力的内容和服务。
生成式人工智能的应用不仅限于广告定位，未来还有望在新闻生产、内容推荐、用户体验优化等多个方面发挥作用。《纽约时报》的这一尝试，或将引领更多媒体机构探索人工智能在新闻业中的应用潜力。
英文翻译内容：
Title: The New York Times to Launch Generative AI Advertising Tool
Keywords: generative AI, ad targeting, media innovation
News content:
The New York Times is planning to launch a new advertising tool powered by generative artificial intelligence (GenAI) later this year, marking another significant step in the media’s technological innovation. According to Axios, the Times is actively seeking partners to test this new technology from the next quarter and expects to make it widely available to marketers in the second half of 2023.
Developed in-house by the Times team, the tool is designed to leverage the power of AI to provide marketing professionals with optimal ad targeting suggestions based on specific campaign goals and requirements. By analyzing vast amounts of data and patterns, the tool can help advertisers more accurately target their audience and improve the efficiency and effectiveness of their ad placements.
The Times’ move illustrates how traditional media companies are embracing new technologies like AI to remain competitive in a rapidly changing media landscape. As consumers increasingly access information in diverse ways, media organizations must innovate continuously to offer more relevant and engaging content and services.
The application of generative AI is not limited to ad targeting; in the future, it is expected to play a role in news production, content recommendation, and user experience optimization. The Times’ endeavor may lead more media institutions to explore the potential of AI in the news industry.
【来源】https://www.axios.com/2024/02/20/new-york-times-ai-ad-tool
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