苹果正在测试一项基于人工智能的广告投放系统，该系统将自动在App Store中定位最佳广告位置，为广告客户提供更高效的推广服务。据两位知情人士向Business Insider透露，苹果正在效仿谷歌和Meta的做法，利用AI算法来优化广告展示。
苹果已经向一小部分广告客户推出了一款测试产品，该产品允许广告客户只需提供预算、每次用户获取成本目标以及目标受众和国家/地区信息，AI算法即可自动在“搜索标签”、“搜索结果”、“您可能也会喜欢”和“今日”页面中选择最佳广告位。
这一新模式标志着苹果在移动广告领域的进一步深入，同时也为广告客户提供了更便捷、精准的广告投放体验。随着AI技术的不断进步，苹果可能在未来进一步扩大其广告业务，为用户和广告商带来更多价值。
英文翻译内容：
Title: Apple Testing AI-Driven App Store Ad Placement System
Keywords: AI Advertising, Automation, App Store Optimization
News content:
Apple is testing an AI-based ad placement system that automatically selects the best ad locations within the App Store, offering advertisers a more efficient promotional service. According to two sources familiar with the matter who spoke to Business Insider, Apple is following in the footsteps of Google and Meta by leveraging AI algorithms to optimize ad displays.
Apple has launched a test product for a select group of advertisers that allows them to specify their budget, cost-per-user acquisition goals, and target audience and countries, after which AI algorithms will automatically select the optimal ad placements among the “search tags,” “search results,” “you might also like,” and “today” pages.
This new model marks a further expansion of Apple’s presence in the mobile advertising arena and provides advertisers with a more convenient and precise ad placement experience. As AI technology continues to advance, Apple may expand its advertising business further in the future, bringing more value to users and advertisers alike.
【来源】https://www.ithome.com/0/755/049.htm
Views: 1