中新网太原3月14日电 (刘小红)近日，山西省出台《2024年加快推进文旅康养集聚区、文旅康养示范区建设实施方案》(以下简称《实施方案》)，旨在通过促进文旅康养经营主体提质增效、产业业态提档升级、集聚效应加速释放，打响“康养山西 夏养山西”品牌。
《实施方案》提出了一系列具体措施，包括优化文旅康养产业发展环境、加大政策支持和资金投入、培育和引进一批具有国际影响力的文旅康养企业和品牌、建设一批文旅康养集聚区和示范区等。同时，还将通过举办各类文旅康养活动，提升山西文旅康养产业的知名度和影响力。
山西省文化和旅游厅相关负责人表示，通过《实施方案》的实施，将有力推动山西文旅康养产业的快速发展，为打造“康养山西 夏养山西”品牌奠定坚实基础。
英文标题：Title: Shanxi Launches Plan to Promote Cultural Tourism and Health Care Industry, Establish “Healthy Shanxi, Summer in Shanxi” Brand
Keywords: Cultural Tourism, Health Care, Concentration Zone, Demonstration Zone, Brand Building
英文新闻内容：
TAIYUAN, Shanxi, March 14 (Xinhua) — Shanxi Province has recently issued the “Implementation Plan for Accelerating the Construction of Cultural Tourism and Health Care Concentration Zones and Demonstration Zones in 2024” (hereinafter referred to as the “Implementation Plan”) with the aim of promoting the quality and efficiency of cultural tourism and health care businesses, upgrading industry formats, and releasing the agglomeration effect, thereby establishing the “Healthy Shanxi, Summer in Shanxi” brand.
The Implementation Plan outlines a series of specific measures, including optimizing the development environment for the cultural tourism and health care industry, increasing policy support and financial investment, nurturing and introducing a number of internationally influential cultural tourism and health care enterprises and brands, and constructing a number of cultural tourism and health care concentration zones and demonstration zones. It also plans to enhance the popularity and influence of Shanxi’s cultural tourism and health care industry by hosting various cultural tourism and health care activities.
A relevant person in charge of the Shanxi Provincial Department of Culture and Tourism stated that through the implementation of the Implementation Plan, it will effectively promote the rapid development of Shanxi’s cultural tourism and health care industry and lay a solid foundation for establishing the “Healthy Shanxi, Summer in Shanxi” brand.
【来源】http://www.chinanews.com/sh/2024/03-14/10180298.shtml
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