衢州“蜂二代”夏晨：甜蜜事业“蜂”生水起
浙江省衢州市开化县养蜂协会会长夏晨，是一位土生土长的“蜂二代”。继承父辈养蜂事业的他，扎根养蜂业，带领当地养蜂人把甜蜜事业做得“蜂”生水起。
夏晨从小就对养蜂耳濡目染，对蜜蜂有着深厚的感情。接手家族养蜂事业后，他不断学习新技术，探索创新发展之路。
近年来，夏晨积极推广科学养蜂技术，提升蜂蜜品质。他引进先进的养蜂设备，采用生态化养蜂模式，确保蜂蜜的纯正和品质。同时，他还注重品牌建设，打造了“开化蜜蜂”品牌，提高了蜂蜜的市场竞争力。
在夏晨的带领下，开化县养蜂产业蓬勃发展。全县养蜂户已达3000多户，年产蜂蜜超过3000吨，成为当地重要的特色产业。
夏晨表示，目前最重要的是如何做大做强品牌，如何把土蜂蜜的销售渠道进一步打通。他计划与电商平台合作，拓展线上销售渠道，同时积极参加展会和推介活动，扩大品牌影响力。
夏晨的甜蜜事业不仅为当地养蜂人带来了丰厚的收益，也为消费者提供了优质的蜂蜜产品。他用自己的辛勤和智慧，让开化蜂蜜成为衢州的一张亮丽名片。
英语如下：
**Headline:** Xia Chen, a “Second-Generation Beekeeper,” Makes aBuzz in the Honey Business
**Keywords:** Beekeeping, Branding, Channel Expansion
**Article:**
Xia Chen, president of the Kaohua BeekeepingAssociation in Quzhou City, Zhejiang Province, is a “second-generation beekeeper” born and raised in the industry. Inheriting his father’s beekeeping business, he has taken root in the industry and led local beekeepers to great success.
Xia Chen has been immersed in beekeeping since childhood andhas a deep affection for bees. After taking over the family business, he has continuously studied new technologies and explored innovative development paths.
In recent years, Xia Chen has actively promoted scientific beekeeping techniques to improve honey quality. He has introduced advanced beekeeping equipment and adopted an ecological beekeeping model to ensure the purity and quality of the honey. At the same time, he has focused on brand building, creating the “Kaohua Honey” brand, which has enhanced the market competitiveness of the honey.
Under Xia Chen’s leadership, the beekeeping industry in Kaohua County has flourished. The county now has over 3,000 beekeepers, producing over 3,000 tons of honey annually, making it a major local specialty industry.
Xia Chen said that the most important thing now is how to expand and strengthen the brand and how to further open up sales channels for local honey. He plans to cooperate with e-commerce platforms to expand online sales channels, while actively participating in exhibitions and promotional events to expand brand influence.
Xia Chen’s honey business has not only brought substantial income to local beekeepers but also provided consumers with high-quality honey products. With his hard work and wisdom, he has made Kaohua honey a shining name card for Quzhou.
【来源】http://www.chinanews.com/sh/2024/03-06/10175422.shtml
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