良渚文化打造“超级文化IP”

良渚文化打造“超级文化IP” 余杭谱写文明圣地新篇章

杭州3月6日电（鲍梦妮）3月6日，良渚古城遗址所在地——杭州市余杭区召开宣传思想文化工作会议，发布《“勇当建设中华民族现代文明先行者谱写文明圣地文化繁荣兴盛新篇章”十大行动工作方案》。方案明确提出，将努力将良渚文化打造成为“超级文化IP”。

良渚文化是距今5300年至4300年的新石器时代晚期文化，以其宏大的城址、精美的玉器和发达的稻作农业而闻名于世。2019年，良渚古城遗址被列入世界文化遗产名录。

近年来，余杭区积极挖掘良渚文化的价值，将其融入经济社会发展各方面。此次发布的《十大行动工作方案》提出，要将良渚文化打造成“超级文化IP”，打造世界级文化遗产保护地和展示地，建设良渚文化创意产业园，发展良渚文化旅游产业，举办良渚文化国际论坛等一系列活动。

余杭区委书记刘颖表示，良渚文化是中华文明的瑰宝，也是余杭的骄傲。打造良渚文化“超级文化IP”，是推动余杭文化繁荣兴盛、建设中华民族现代文明先行者的重要举措。

据了解，余杭区将以良渚古城遗址公园为核心，打造良渚文化展示区、体验区、创意区和产业区，形成“一核四区”的良渚文化展示体系。同时，将加强良渚文化的研究和保护，成立良渚文化研究院，建立良渚文化遗产保护基金，开展良渚文化遗产保护和修复工作。

此外，余杭区还将积极发展良渚文化旅游产业，打造良渚古城遗址公园、良渚博物院、良渚文化村等旅游景点，举办良渚文化节、良渚文化论坛等文化活动，吸引更多游客前来体验良渚文化的魅力。

英语如下：

**Headline:** Liangzhu Culture to Forge “Super Cultural IP”

**Keywords:** Liangzhu Culture, Super IP, Sacred Land of Civilization

**News Content:** Liangzhu Culture to Forge “Super Cultural IP” Yuhang Writes NewChapter for Sacred Land of Civilization

Hangzhou, March 6 (Bao Mengni) – On March 6, Yuhang District, Hangzhou, where the Liangzhu Ancient City Ruins are located, held a publicity, ideology, and cultural work conference, releasing the “Ten Major Action Work Plan to Boldly Leadthe Construction of the Modern Civilization of the Chinese Nation and Write a New Chapter in the Flourishing and Prosperity of the Culture of the Sacred Land of Civilization.” The plan clearly states that efforts will be made to build the Liangzhu Culture into a “super cultural IP.”

The Liangzhu Culture is a late Neolithic culture that existed from 5300 to 4300 years ago. It is world-renowned for its grand city site, exquisite jade artifacts, and developed rice agriculture. In 2019, the Liangzhu Ancient City Ruins were inscribed on the World Heritage List.

In recent years, Yuhang District has actively explored the value of the Liangzhu Culture, integrating it into all aspects of economic and social development. The “Ten Major Action Work Plan” released this time proposes to build the Liangzhu Culture into a “super cultural IP,” create a world-class cultural heritage protection and exhibition site, build a Liangzhu Cultural Creative Industrial Park, develop the Liangzhu Cultural Tourism Industry, and hold a series of activities such as the Liangzhu Cultural International Forum.

Yuhang District Party Secretary Liu Ying said that the Liangzhu Culture is a treasure of Chinese civilization and the pride of Yuhang. Building the Liangzhu Culture into a “super cultural IP” is an important measure to promote the cultural prosperity of Yuhang and build a forerunner of the modern civilization of the Chinese nation.

It is understood that Yuhang District will take the Liangzhu Ancient City Ruins Park as its core and build a Liangzhu Cultural Exhibition Area, Experience Area, Creative Area, and Industrial Area, forming a “one core, four areas” Liangzhu Cultural Exhibition System. At the same time, it will strengthen the research and protection of the Liangzhu Culture, establish the Liangzhu Cultural Research Institute, establish the Liangzhu Cultural Heritage Protection Fund, and carry out the protection andrestoration of the Liangzhu Cultural Heritage.

In addition, Yuhang District will actively develop the Liangzhu Cultural Tourism Industry, build tourist attractions such as the Liangzhu Ancient City Ruins Park, the Liangzhu Museum, and the Liangzhu Cultural Village, and hold cultural activities such as the Liangzhu Cultural Festival and the Liangzhu Cultural Forum to attract more tourists to experience the charm of the Liangzhu Culture.

【来源】http://www.chinanews.com/sh/2024/03-06/10175459.shtml