百度2023年净利润大涨39%至287亿元，AI成增长新动力。据百度发布的2023年第四季度及全年财报显示，百度在2023年全年实现了1345.98亿元的营收，净利润达到287亿元，同比增长39%。而第四季度的营收为349.51亿元，净利润为77.55亿元，同比增长44%。
百度创始人、董事长兼CEO李彦宏在财报发布会上表示：“2023年，我们在迭代文心大模型与文心一言、重构产品和服务以及商业化方面取得了重大进展。同时，百度核心业务保持了韧性和健康发展。展望未来，我们将继续坚定对生成式AI和基础模型的投入，为创造新增长引擎奠定基础。”
百度在2023年的业绩增长主要得益于其AI技术的不断创新和应用。百度一直致力于研发和推广人工智能技术，通过不断改进和优化AI算法，提高了搜索引擎的准确性和用户体验，进一步巩固了其在搜索领域的市场份额。
同时，百度还加大了对生成式AI技术的投入。生成式AI是一种基于深度学习的人工智能技术，可以根据输入的数据生成新的内容，如文章、音乐、图片等。百度通过开发文心大模型和文心一言等产品，不仅提升了内容创作的效率，还为用户提供了更多个性化、高质量的内容服务，进一步拓展了其商业化领域。
此外，百度还在产品和服务重构方面取得了重大进展。通过对现有产品进行优化和升级，百度进一步提升了用户体验，并推出了一系列新的产品和服务，如智能驾驶、智能家居等。这些新的业务领域为百度带来了更多的商业机会，为公司的增长提供了新的动力。
对于未来的展望，百度将继续加大对生成式AI和基础模型的投入。百度相信，生成式AI技术将成为未来人工智能发展的重要方向，通过不断创新和突破，百度将为创造新增长引擎奠定坚实的基础。同时，百度还将继续推进产品和服务的创新，加强与合作伙伴的合作，以满足用户对智能化、个性化服务的需求。
总的来说，百度在2023年取得了令人瞩目的业绩增长，AI成为了公司的增长新动力。通过不断推进技术创新和产品优化，百度在搜索领域的竞争中保持了领先地位，并在新的业务领域不断拓展。展望未来，百度将继续致力于人工智能技术的研发和应用，为用户提供更好的服务，并实现可持续发展。
英语如下：
News Title: Baidu’s Net Profit Soars 39% in 2023, AI Becomes a New Growth Driver
Keywords: Baidu, net profit, growth
News Content: Baidu’s net profit surged 39% to 28.7 billion yuan ($4.5 billion) in 2023, with AI becoming a new growth driver. According to Baidu’s fourth-quarter and full-year financial report for 2023, the company achieved a total revenue of 134.598 billion yuan ($21.1 billion) for the year, with a net profit of 28.7 billion yuan ($4.5 billion), representing a year-on-year growth of 39%. In the fourth quarter alone, Baidu’s revenue reached 34.951 billion yuan ($5.5 billion), and net profit was 7.755 billion yuan ($1.2 billion), showing a year-on-year growth of 44%.
During the financial report conference, Baidu’s founder, chairman, and CEO, Robin Li, stated, In 2023, we made significant progress in iterating our WENXIN large-scale model, WENXIN YIYAN, product and service reconstruction, and commercialization. At the same time, Baidu’s core business maintained resilience and healthy development. Looking ahead, we will continue to firmly invest in generative AI and foundational models to lay the foundation for creating new growth engines.
Baidu’s performance growth in 2023 was mainly attributed to continuous innovation and application of its AI technology. Baidu has been committed to researching and promoting artificial intelligence technology, improving the accuracy and user experience of its search engine by constantly refining and optimizing AI algorithms, further solidifying its market share in the search field.
Additionally, Baidu has increased investment in generative AI technology. Generative AI is a deep learning-based artificial intelligence technology that can generate new content, such as articles, music, images, based on input data. By developing products like WENXIN large-scale model and WENXIN YIYAN, Baidu not only enhances content creation efficiency but also provides users with more personalized and high-quality content services, further expanding its commercialization domain.
Furthermore, Baidu has made significant progress in product and service reconstruction. By optimizing and upgrading existing products, Baidu further improves user experience and launches a series of new products and services, such as smart driving and smart home. These new business areas have brought more commercial opportunities to Baidu and provided new momentum for the company’s growth.
Looking ahead, Baidu will continue to increase investment in generative AI and foundational models. Baidu believes that generative AI technology will be a crucial direction for future AI development, and through continuous innovation and breakthroughs, Baidu will establish a solid foundation for creating new growth engines. Additionally, Baidu will continue to promote product and service innovation, strengthen cooperation with partners, and meet the demand for intelligent and personalized services from users.
In summary, Baidu achieved remarkable performance growth in 2023, with AI becoming a new growth driver for the company. Through continuous technological innovation and product optimization, Baidu maintains its leading position in the search field and constantly expands into new business areas. Looking ahead, Baidu will continue to focus on the research and application of artificial intelligence technology, providing better services to users and achieving sustainable development.
【来源】https://baijiahao.baidu.com/s?id=1792134271536959258
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