近日，肯德基在中国全面开始收取打包费，每单9元封顶。与此同时，南京消费者发现盒马免运费门槛提高了，从39元提到了99元。扬子晚报/紫牛新闻记者实测确有此事，不满99元需要支付运费6元。对消费者来说，加收运费、打包费意味着涨价，引发消费者关注。
肯德基和盒马这两大知名品牌的这一举动，无疑给消费者带来了不小的困扰。许多消费者表示，原本方便快捷的外卖服务，因为额外的费用而变得不再划算。肯德基和盒马的这一决策，也被认为是变相涨价，让消费者在享受服务时需要付出更多的费用。
肯德基方面表示，收取打包费是为了倡导环保，鼓励消费者减少一次性包装的使用。而盒马方面则表示，提高免运费门槛是为了优化运力配置，提高配送效率。然而，这一解释并未让所有消费者买账，许多人认为，这些举措实际上是为了增加收入，而非所谓的倡导环保或优化服务。
对于消费者来说，无论是打包费还是运费，都是在享受服务时额外需要支付的费用。在当前经济环境下，消费者对于费用的敏感度越来越高，这一举措无疑引发了消费者的广泛关注。肯德基和盒马的这一决策，是否会对其品牌形象和消费者忠诚度产生影响，还有待观察。
Title:肯德基 and 盒马 Raise Consumption Thresholds, Packaging and Delivery Fees Draw Attention
Keywords:肯德基, 盒马, 消费门槛
News content:
Recently, KFC has begun charging packaging fees across China, with a cap of 9 yuan per order. At the same time, consumers in Nanjing discovered that the free shipping threshold for Freshippo has been increased from 39 yuan to 99 yuan. Yangzi Evening News/Ziyang News Journalist tested and confirmed this, and consumers need to pay 6 yuan for shipping if the order is less than 99 yuan. For consumers, adding shipping and packaging fees means price increases, which has sparked attention from consumers.
This move by two well-known brands KFC and Freshippo has undoubtedly brought inconvenience to consumers. Many consumers say that the convenient and fast takeout service is no longer cost-effective due to the additional fees. The decision of KFC and Freshippo is also considered a hidden price increase, making consumers pay more for the service.
KFC explained that charging packaging fees is to advocate for environmental protection and encourage consumers to reduce the use of disposable packaging. Freshippo explained that raising the free shipping threshold is to optimize the distribution of logistics and improve delivery efficiency. However, this explanation has not convinced all consumers. Many believe that these measures are actually to increase revenue rather than advocate for environmental protection or optimize services.
For consumers, whether it’s packaging fees or shipping fees, it’s an additional cost when enjoying services. In the current economic environment, consumers are increasingly sensitive to costs, and this initiative has undoubtedly triggered widespread attention from consumers. Whether this decision by KFC and Freshippo will affect their brand image and consumer loyalty remains to be seen.
【来源】http://www.chinanews.com/sh/2024/02-22/10167430.shtml
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