根据SensorTower最新报告指出，2023年全球非游戏移动应用收入仍稳步增长，达到531亿美元，预计2024年收入将达到612亿美元。其中，80款应用年度内购收入超过1亿美元，数量比上年增长23%。值得注意的是，《Snapchat》、《Spotify》、《CapCut》、《PictureThis》、《GoodNovel》等应用在应用商店的内购收入增长突出，首次突破1亿美元。
与此同时，AI应用迎来了爆发式增长，活跃AI应用数量激增近160%，超过2000款。AI应用的年度下载量和收入分别上涨60%和70%，超过21亿次和17亿美元。这一数据充分展示了AI应用在移动市场的巨大潜力和广泛应用。
随着AI技术的不断发展，AI应用已经成为人们日常生活的重要组成部分。从社交、音乐、视频剪辑到阅读，AI应用在各个领域的应用越来越广泛，满足了人们多样化的需求。此外，AI应用的内购收入增长也反映了用户对高质量、个性化内容的付费意愿。
Title: Explosive Growth of AI Apps Surpasses $1.7 Billion in Revenue
Keywords: AI apps, growth, revenue
News content:
According to the latest report from SensorTower, global non-gaming mobile app revenue has continued to grow steadily, reaching $53.1 billion in 2023 and is expected to reach $61.2 billion in 2024. Among them, 80 apps have achieved annual in-app purchases revenue exceeding $100 million, with a year-on-year increase of 23%. It is worth noting that apps such as Snapchat, Spotify, CapCut, PictureThis, and GoodNovel have stood out in terms of in-app purchase revenue growth, breaking the $100 million mark for the first time.
At the same time, AI apps have experienced explosive growth, with the number of active AI apps increasing by nearly 160% to over 2,000. The annual downloads and revenue of AI apps have increased by 60% and 70% respectively, exceeding 210 million downloads and $1.7 billion in revenue. This data fully demonstrates the huge potential and wide application of AI apps in the mobile market.
With the continuous development of AI technology, AI apps have become an essential part of people’s daily lives. From social media, music, video editing to reading, AI apps are being widely used in various fields to meet people’s diverse needs. Moreover, the growth in in-app purchase revenue of AI apps reflects users’ willingness to pay for high-quality and personalized content.
【来源】https://sensortower-china.com/zh-CN/blog/state-of-mobile-app-market-outlook-2024-report-CN
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