随着春节的临近，中国家庭的餐桌正在经历一场从“吃得饱”到“吃得好”，再到“吃得健康”的消费变革。老字号品牌不仅保留了传统美食，还不断创新“上新”，运用现代烹饪技术和制作方式，为消费者提供多样化选择。无糖糕点、低脂零食等健康食品销售火爆，反映出现代消费者对健康生活方式的追求。
有机蔬菜、进口水果等高端食品，借助电商平台迅速进入千家万户，电商消费已成为春节年货采购的重要方式。这不仅丰富了人们的年货清单，也推动了消费方式的变革。从传统的线下购物，到线上购物的便捷，春节消费正呈现出新的趋势和形态。
这一系列变化反映出中国消费者的消费观念正在发生深刻变化，健康消费和电商消费已成为春节消费的新特征。这不仅代表着中国消费市场的成熟和多元化，也预示着未来消费市场的发展方向。
News content: As the Spring Festival approaches, the tables of Chinese families are undergoing a consumption transformation from “eating enough” to “eating well”, and now to “eating healthily”. Time-honored brands not only retain traditional delicacies but also continuously innovate and launch new products, employing modern cooking techniques and methods to offer consumers a diverse range of choices. The popularity of sugar-free pastries, low-fat snacks, and other health foods reflects the modern consumers’ pursuit of a healthy lifestyle.
Organic vegetables, imported fruits, and other high-end foods are quickly delivered to homes through e-commerce platforms, making online shopping an important way of purchasing Spring Festival necessities. This not only enriches the list of New Year’s goods but also drives the transformation of consumption methods. From traditional offline shopping to the convenience of online shopping, Spring Festival consumption is showing new trends and forms.
This series of changes reflects a profound shift in the consumption concepts of Chinese consumers. Healthy consumption and the impact of e-commerce have become the new characteristics of Spring Festival consumption. This represents not only the maturity and diversification of China’s consumer market but also indicates the future direction of the consumption market.
【来源】http://www.chinanews.com/cj/2024/02-14/10163697.shtml
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