近年来，我国旅游热度持续不减，多个旅游城市纷纷通过各种方式“出圈”，成功吸引了大量游客。从《唐宫夜宴》到淄博烧烤、贵州“村超”，再到文旅局局长变身网红，这些举措都为文旅市场注入了新的活力。特别是近期，哈尔滨等地旅游争相“出圈”、花式接棒，创造了诸多新爆点和流量，进一步激发了文旅消费活力。
这些城市通过创新方式展现当地特色，不仅提升了城市形象，还吸引了更多游客前来体验。背后的经验值得其他城市借鉴。在当前疫情防控形势逐渐好转的情况下，各地应抓住机遇，充分发挥本地的旅游资源优势，以更多元化、创新的方式宣传推广旅游产品，刺激文旅消费市场复苏。
英文翻译：
News title: Tourism cities’ creative “going viral” strategies boost consumption vitality
Keywords: Tourism heat, City image, Consumption vitality
News content:
In recent years, the popularity of tourism in China remains high, with numerous cities employing various strategies to “go viral” and successfully attract numerous tourists. From “Tang Palace Mid-Night Revelry” to Zibo barbecue, Guizhou “village superstar”, and the transformation of cultural and tourism bureau directors into internet celebrities, these initiatives have injected new vitality into the cultural and tourism market. Particularly recently, cities such as Harbin have been competing to “go viral” and taking over in creative ways, creating numerous new hotspots and attracting more tourists.
These cities have showcased their local characteristics in innovative ways, enhancing their city images and attracting more visitors. The experience behind these efforts is worth noting for other cities. In the current situation where the COVID-19 epidemic is gradually under control, regions should seize this opportunity to fully leverage their tourism resources and promote tourism products in more diverse and innovative ways, stimulating the recovery of the cultural and tourism consumption market.
【来源】http://www.chinanews.com/cj/2024/02-03/10158008.shtml
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