# 虎牙计划与微信视频号合作推出游戏直播服务
据全天候科技报道，知名游戏直播平台虎牙计划与微信视频号展开深度合作，共同推出游戏直播服务。这一消息是在2023年1月16日由一位匿名的游戏玩家公会成员透露的。
值得注意的是，腾讯前不久刚刚在抖音上推出了《王者荣耀》直播服务。如果此次虎牙与微信视频号的合作得以实施，这将意味着腾讯并不会放弃自己的游戏直播平台。
虎牙作为腾讯控股的游戏直播平台，其业务表现一直备受关注。然而，据IT之家查询发现，虎牙在2023年第三季度的营收为16.48亿元，直播和广告收入均同比下滑。而微信方面，视频号2023年第三季度的总播放量同比增长超过50%，原创内容播放量增长强劲，目前占视频号总播放量的绝大部分。
据悉，微信“视频号直播推游戏”功能在2023年5月已经灰度上线。游戏厂商可以在视频号上架游戏推荐任务，视频号主播可以在任务广场领取任务。在直播游戏的过程中，主播可以通过副设备直播间/视频号助手web端，点击“一起玩”按钮，推送已经领取的游戏任务，引导粉丝预约、下载、启动游戏，从而实现私域流量变现。
总的来说，虎牙与微信视频号的合作可能会为游戏直播行业带来新的变化和机遇。我们将持续关注这一事件的后续发展。
英语如下：
Title: A New Era of Gaming Livestreaming with Huya and WeChat Video
Keywords: Huya WeChat collaboration, new trends in gaming livestreaming
Content:
# Huya Plans Collaboration with WeChat Video to Launch Game Livestreaming Service
According to All-Tech Report on January 16th, 2023, a well-known game livestreaming platform, Huya, plans to launch a deep collaboration with WeChat Video to jointly offer game livestreaming service. This news was revealed by an anonymous member of a gamer guild.
Notably, Tencent just recently launched the “Honor of Kings” livestreaming service on Douyin. If the implementation of this Huya-WeChat Video collaboration is successful, it would imply that Tencent is not giving up on its own game livestreaming platform.
As a Tencent Holdings-owned game livestreaming platform, Huya’s business performance has always been under scrutiny. However, according to IT Home’s query, Huya’s revenue for the third quarter of 2023 was RMB 1.648 billion, with both livestreaming and advertising revenue declining year-on-year. On the other hand, WeChat’s Video No. feature had seen more than 50% growth in total playback volume in the third quarter of 2023, with strong growth in original content playback volume, which now accounts for the majority of total video No. playback volume.
It is reported that WeChat’s “Video No. Livestream Promotes Games” function went into grayscale in May 2023. Game manufacturers can put game recommendation tasks on Video No., and video hosts can accept these tasks in the task square. During the livestream of the game, hosts can guide their fans to book, download, and start the game by pushing the “play together” button via the secondary device livestream/video No. assistant web端， thus realizing private traffic monetization.
In summary, the collaboration between Huya and WeChat Video may bring new changes and opportunities to the gaming livestreaming industry. We will continue to follow this event’s subsequent developments.
【来源】https://www.ithome.com/0/745/608.htm
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