苹果公司在韩国市场的销售额和营业利润均实现了显著增长。根据苹果公司发布的第25次审计报告（2022年10月至XXXX年X月），其在韩国的销售额达到了75240.33亿韩元，同比增长2.6%；营业利润为5599.79亿韩元，同比增长550.1%。这一数据表明，苹果公司在韩国市场的表现持续向好。
与此同时，三星电子在韩国市场的营业利润却降至15年来的最低点。这一情况无疑给三星带来了巨大的压力。然而，苹果公司并未因此停下扩张的步伐，反而在三星的大本营继续疯狂扩张。据悉，苹果将在首尔特别市麻浦区杨花路140号开设一家新的Apple Store弘大店，该店将于X月X日开业，主题为“创意街头文化”。
市场追踪机构Atlas Research and Consulting的数据显示，自去年10月13日在韩国正式发售iPhone 15系列之后，首月销量较去年iPhone 14系列同期增长了41.9%。其中，较小且较便宜的iPhone 15的销量更是翻了一番多，而最高价的iPhone 15 Pro Max的销量也增长了42.3%。
过去，爱国主义被认为是韩国消费者选择三星而非苹果的一个重要因素。但报告指出，这一因素现在已经不那么突出了。2023年iPhone在韩国销量增加的一个因素被认为是运营商提供了更多的优惠，使得昂贵的设备更加实惠，Apple Pay也被认为是一个促进销量的因素。
英语如下：
“Headline: Apple’s Sales in South Korea Double, Samsung'”Headline: Apple’s Sales in South Korea Double, Samsung’s Operating Profit Falls to Lowest in 15 Years
Keywords: Apple’s growth in South Korea, Samsung’s profit decline, iPhone sales surge
Content: Apple has achieved significant growth in both sales and operating profits in the South Korean market. According to Apple’s 25th audit report (October 2022 to XX, XXXX), its sales in South Korea reached 75240.33 billion won, a year-on-year increase of 2.6%; operating profit was 5599.79 billion won, an increase of 550.1% year-on-year. This data shows that Apple’s performance in the South Korean market continues to improve.
At the same time, Samsung Electronics’ operating profit in the South Korean market has fallen to its lowest point in 15 years. This situation undoubtedly puts tremendous pressure on Samsung. However, Apple has not stopped expanding in this situation but continues to expand crazily in Samsung’s base camp. It is reported that Apple will open a new Apple Store Hongdae store at No. 140 Yanghua Road, Mapo District, Seoul Special City, which will open on X month X day with the theme of “Creative Street Culture”.
Data from market tracking agency Atlas Research and Consulting show that since the official release of the iPhone 15 series in South Korea on October 13 last year, its first-month sales increased by 41.9% compared with the same period of the previous year’s iPhone 14 series. Among them, the sales of smaller and cheaper iPhone 15 more than doubled, while the sales of the highest-priced iPhone 15 Pro Max also increased by 42.3%.
In the past, patriotism was considered an important factor for South Korean consumers to choose Samsung over Apple. However, the report points out that this factor is no longer prominent now. One factor for the increase in iPhone sales in South Korea in 2023 is believed to be that operators have provided more discounts, making expensive devices more affordable, and Apple Pay is also considered a factor promoting sales.”
【来源】https://www.ithome.com/0/744/988.htm
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