近日,国内车市的新车价格战持续升温,多家车企纷纷下调售价或推出现金优惠。受此影响,二手车市场的保值率普遍下降,平均周转期超过60天,更有超过九成的二手车商表示目前在亏钱经营。这对消费者来说,似乎意味着“捡漏”的机会来了。
一直以来,新车市场的价格战都让二手车市场备受压力。如今,随着新车价格战的不断升级,二手车市场的生存空间受到进一步挤压。业内人士普遍认为,这种状况在2024年仍将持续,二手车市场的淘汰赛也将继续进行。
新车市场的价格战让消费者在购车时有了更多选择,同时也使得部分消费者将目光转向了二手车市场。尽管二手车市场的保值率普遍下降,但相较于新车市场,二手车市场仍然具有较高的性价比。对于那些想要购车的消费者来说,二手车市场的价格优势逐渐凸显,或许是个不错的选择。
然而,二手车市场的繁荣背后,经销商们的经营压力也在不断增大。超过九成的二手车商表示目前在亏钱经营,这意味着二手车市场的竞争将更加激烈。在这样一个环境下,消费者或许能从中寻找到更多的“捡漏”机会,但二手车商们则需要不断提高自身竞争力,以应对日益严峻的市场挑战。
随着新车价格战的持续,二手车市场的变化也将愈发明显。消费者在购车时可以更加关注二手车市场,把握住这些“捡漏”机会。而对于二手车商来说,如何在激烈的市场竞争中脱颖而出,将成为生存的关键。
Title: New car price war continues, used car market sees opportunities?
Keywords: New car price war, used car market, depreciation
News Content:
Recently, the new car price war in China’s auto market has heated up, with several automakers announcing price reductions or cash discounts. As a result, the depreciation rate of used cars has generally increased, with an average turnover period of over 60 days, and more than 90% of used car dealers reporting losses. For consumers, this seems to mean that the opportunity to “spot bargains” has arrived.
Historically, the new car market’s price war has posed a significant challenge to the used car market. However, with the continuous escalation of the new car price war, the survival space of the used car market has been further squeezed. Industry insiders generally believe that this situation will continue in 2024, and the elimination game in the used car market will also continue.
The new car price war has given consumers more choices when purchasing vehicles, and it has also led some consumers to turn their attention to the used car market. Although the depreciation rate of the used car market has generally increased, compared to the new car market, the used car market still has higher cost-effectiveness. For consumers who want to buy a car, the price advantage of the used car market is becoming more prominent, perhaps making it a viable choice.
However, behind the prosperity of the used car market, the operating pressure of dealers is also increasing. More than 90% of used car dealers report losses, indicating that the competition in the used car market will intensify. In such an environment, consumers may be able to find more “spot bargains,” but used car dealers need to continuously improve their competitiveness to cope with the increasingly severe market challenges.
As the new car price war continues, the used car market is also expected to undergo significant changes. Consumers can pay more attention to the used car market when buying a car and seize these “spot bargain” opportunities. For used car dealers, how to stand out in the intense market competition will be the key to survival.
【来源】https://www.zhihu.com/question/638295345
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