近日，有关华为鸿蒙智行停止与汽车之家、懂车帝、易车合作的传闻引起了广泛关注。华为官方对此回应称，由于原合作协议到期，在新的商务洽谈达成一致前，暂缓会员门店业务合作。然而，这并不意味着华为鸿蒙智行对线上引流的依赖程度很高。
据部分鸿蒙智行经销商透露，目前华为与各大平台确实在新一轮合作价格洽谈中，但具体谈判细节尚不清楚。一位山东的鸿蒙智行经销商表示：“我们肯定还是需要线上引流，但依赖程度并没有那么深。无论是否合作，结果我们都可以接受。”另一位广州的鸿蒙智行销售人员也表示，他们所在门店靠线上线索来买车的人不到一成，合作暂缓的影响不大。
此外，销售人员还表示，他们一方面引导消费者直接到鸿蒙智行App中下单咨询，用户可通过官方App进行询价、看车、预约试驾或寻找充电服务。这意味着，华为鸿蒙智行在寻求多元化的营销渠道，减轻对单一平台的依赖。
华为官方也表示，除会员门店业务合作暂缓外，其他合作业务仍正常进行。由此可见，华为鸿蒙智行在业务拓展上依然保持稳健步伐。
Title: Huawei Hongmeng Smart Travel: Online Traffic Dependence Not as Deep as Expected
Keywords: Huawei, Hongmeng Smart Travel, Online Traffic
News Content:
Recently, rumors about Huawei Hongmeng Smart Travel suspending cooperation with AutoHome, Car Dady and Yiche have attracted widespread attention. Huawei official responded that due to the expiration of the original cooperation agreement, the membership store business cooperation has been temporarily suspended until the new business negotiations are concluded. However, this does not mean that Huawei Hongmeng Smart Travel relies heavily on online traffic.
According to some distributors of Huawei Hongmeng Smart Travel, Huawei is currently in negotiations with major platforms for a new round of cooperation, but the specific negotiation details are still unclear. A distributor from Shandong said, “We definitely need online traffic, but the dependence is not as deep. We can accept any outcome of the cooperation.” Another sales person from Guangzhou also said that less than 10% of their store’s customers purchase cars through online leads, and the impact of the temporary suspension of cooperation is not significant.
In addition, sales personnel also mentioned that they guide consumers to directly place orders and consult on Huawei Hongmeng Smart Travel’s official App. Users can inquiry prices, view cars, make appointment for test drives, or find charging services through the App. This means that Huawei Hongmeng Smart Travel is seeking diversified marketing channels and reducing dependence on a single platform.
Huawei also stated that except for the temporary suspension of membership store business cooperation, other cooperation businesses are still normal. Therefore, Huawei Hongmeng Smart Travel continues to expand its business steadily.
【来源】https://www.ithome.com/0/743/223.htm
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