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近日,钟南山院士针对某电商平台多家店铺使用其肖像宣传医药保健品一事回应称,“从未为任何商家包括电商代言、推荐过任何产品”“希望平台和商家能够尽快积极处理,也希望相关部门加强行业监管,以维护消费者的合法权益”。

近日,钟南山院士针对某电商平台多家店铺使用其肖像宣传医药保健品一事回应称,“从未为任何商家包括电商代言、推荐过任何产品”“希望平台和商家能够尽快积极处理,也希望相关部门加强行业监管,以维护消费者的合法权益”。

钟南山院士的回应引发了公众对电商“被代言”乱象的关注。据悉,电商平台上的商家经常使用名人的肖像进行宣传,以吸引消费者购买。这种行为不仅侵犯了名人的肖像权,也误导了消费者。

针对这一现象,钟南山院士表示,希望平台和商家能够尽快积极处理,也希望相关部门加强行业监管,以维护消费者的合法权益。同时,他也提醒消费者在购买产品时要谨慎,不要轻信商家的宣传。

电商平台上的商家使用名人肖像进行宣传,是一种不正当的竞争行为。这种行为不仅侵犯了名人的肖像权,也误导了消费者。因此,相关部门应该加强对电商平台的监管,打击这种不正当的竞争行为。

同时,消费者也应该提高警惕,不要轻信商家的宣传。在购买产品时,应该仔细查看产品的信息,确认产品的真实性和质量。如果发现商家存在虚假宣传等行为,应该及时向相关部门举报。

总的来说,遏制电商“被代言”乱象需要多方面的努力。平台需要加强监管,商家需要自律,消费者也需要提高警惕。只有这样,才能维护市场的公平竞争和消费者的合法权益。

【来源】http://www.chinanews.com/life/2024/01-02/10139530.shtml

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