苹果公司于近日发布的财报显示，iPhone 15系列手机11月份的出货量骤跌20%。据知情人士透露，这是因为iPhone 15系列在设计、性能和摄像头等方面并没有达到消费者的期望，导致消费者购买意愿下降。
与此同时，iPhone 15系列的竞争对手——Android手机则表现抢眼，11月份出货量同比增长了10%。这表明，苹果公司在手机市场的竞争地位正在受到挑战。
值得注意的是，苹果公司CEO蒂姆·库克曾表示，苹果将继续加大研发力度，为消费者带来更好的产品。但目前来看，iPhone 15系列手机的折戟已成为事实，苹果公司需要尽快找到问题所在，以应对日益激烈的市场竞争。
新闻翻译：
Apple Inc. recently released its quarterly earnings report, showing that the shipment volume of iPhone 15 series phones decreased by 20% in November. It is understood that the main reason for this decline is that the iPhone 15 series failed to meet consumer expectations in terms of design, performance, and camera quality, leading to a decline in consumer willingness to purchase.
At the same time, Android phones performed well, with an increase in shipments of 10% in November. This indicates that Apple’s position in the mobile phone market is under threat.
It is worth noting that Apple CEO Tim Cook has stated that the company will continue to increase its R&D efforts to bring better products to consumers. However, it seems that the launch of iPhone 15 series phones has been a setback for Apple, and the company needs to act quickly to address the issues and face the increasingly fierce competition in the market.
【来源】https://www.36kr.com/p/2579960488781444
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