腾讯旗下的直播 + 短视频 + 交友社交平台 NOW 直播于今天上午 11 时全面停止运营并下架。据 NOW 直播停运公告，此次停运原因为业务调整。自 12 月 5 日起，NOW 直播停止新用户注册，网页端也停止运营。此外，12 月 11 日平台 NOW 红包活动及 NOW 直播活跃任务活动下线，12 月 26 日用户将无法继续使用 NOW 直播产品服务。
针对用户账户内余额，腾讯提供了资产迁移方案或退款方案。腾讯 NOW 直播于 2016 年上线，至今已运营 7 年多。该平台聚焦于“泛娱乐秀场直播”，包括秀场、娱乐、才艺等多种综合内容。为了做大 NOW 直播，腾讯倾注了大量的资源扶持。2017 年，腾讯 NOW 直播在北京召开年度战略发布会，计划投入二十亿（包含十亿元专项资金和价值十亿的腾讯资源），助力优质原创内容的创作，并对其生产者进行奖励。
虽然 NOW 直播在腾讯的大力扶持下曾一度超过映客直播、虎牙直播等竞争对手，但最终并未跑出来。据统计，自 2016 年以来，NOW 直播的 DAU 短期内曾一度超过 1000 万。此次停运对腾讯和 NOW 直播的粉丝来说都是一种打击。不过，腾讯 NOW 直播的停运也将给行业带来新的机遇和挑战。
英文标题：Tencent’s NOW Live streaming platform stops operation, the first time since 7-year operation
关键词：Tencent, NOW Live, Stop operation, Asset migration, Refund solution
新闻内容：
Tencent’s NOW Live streaming platform has stopped operation for the first time since its launch in 2016. According to the NOW Live shutdown notice, the reason for the shutdown is “business adjustment.” Starting from December 5th, NOW Live stopped accepting new user registrations and ceased operation on its website. Additionally, the NOW Live active task events and red envelope events were removed on December 11th, and users will no longer be able to continue using the NOW Live streaming product services from December 26th.
For users with account balances, Tencent has provided an asset migration solution or refund solution. NOW Live was launched in 2016 and has been in operation for over 7 years. The platform focuses on “pan-entertainment live streaming,” including various forms of entertainment, talent, and秀场 content. In order to grow NOW Live, Tencent has invested heavily in resources. In 2017, NOW Live held its annual strategic press conference in Beijing, planning to invest 20 billion yuan (including 10 billion yuan in special funds and 10 billion yuan in Tencent’s value resources) to support the creation of high-quality original content and reward its producers.
Despite its strong support from Tencent, NOW Live has not been able to break through in the market. In fact, its DAU briefly surpassed that of Yingkou Live and Huya Live in the early days of its operation. However, it ultimately failed to make a lasting impact. With the shutdown of NOW Live, both Tencent and the platform’s fans have suffered a blow. However, the shutdown of NOW Live will also bring new opportunities and challenges to the industry.
Translation:
Tencent’s NOW Live streaming platform has stopped operation for the first time since its launch in 2016. According to the NOW Live shutdown notice, the reason for the shutdown is “business adjustment.” Starting from December 5th, NOW Live stopped accepting new user registrations and ceased operation on its website. Additionally, the NOW Live active task events and red envelope events were removed on December 11th, and users will no longer be able to continue using the NOW Live streaming product services from December 26th.
For users with account balances, Tencent has provided an asset migration solution or refund solution. NOW Live was launched in 2016 and has been in operation for over 7 years. The platform focuses on “pan-entertainment live streaming,” including various forms of entertainment, talent, and秀场 content. In order to grow NOW Live, Tencent has invested heavily in resources. In 2017, NOW Live held its annual strategic press conference in Beijing, planning to invest 20 billion yuan (including 10 billion yuan in special funds
【来源】https://www.ithome.com/0/741/772.htm
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