ofo戴威二次创业败走美国,咖啡馆仅剩一家
ofo的创始人戴威在美国的咖啡创业项目AboutTimeCoffee迅速走红,然而,这家挂着红色霓虹招牌的连锁小型咖啡店,在纽约格拉梅西公园率先开业,很快,又在曼哈顿市中心的繁华地段开了四家连锁店。然而,繁华很快落幕。
中国企业家获悉,AboutTimeCoffee的生意每况愈下,现在只剩下一家门店。据知情人士透露,这是因为戴威的管理不善,加上竞争激烈,导致生意一萎千里。
AboutTimeCoffee的创立,本意是希望通过提供高品质的咖啡和轻松的氛围,让人们在繁忙的生活中放松身心。然而,由于管理不善和竞争压力,这家咖啡馆的生意每况愈下。
目前,AboutTimeCoffee唯一的一家门店位于曼哈顿市中心的第14街,面积约为1000平方英尺。据知情人士透露,该门店的生意一直不太好,很少有顾客光顾。
ofo戴威二次创业的失败,再次证明了创业维艰的道理。戴威需要反思自己的管理方式,以及竞争激烈的市场环境。同时,戴威也需要面对ofo在中国市场的挑战,如何重振旗鼓,再次崛起。
关键词:ofo,戴威,咖啡馆,败走,美国
新闻翻译:
Fintech startup ofo founder, Wei Jiajie, has lost his second startup and is now left with only one coffee shop in the United States. In June this year, the red neon-signated chain coffee shop, AboutTimeCoffee, first opened in New York’s Gramercy Park and soon added four more locations in the heart of Manhattan. However, the prosperity did not last long.
Chinese entrepreneurs reported that AboutTimeCoffee’s business has been declining, with only one store left now. It is understood that this is due to Wei Jiajie’s poor management and intense competition.
AboutTimeCoffee was founded with the intention of providing high-quality coffee and a relaxed atmosphere for people to relax. However, due to poor management and competitive pressure, the coffee shop’s business has been declining.
Currently, the only remaining store of AboutTimeCoffee is located on the 14th street in Manhattan, covering an area of about 1,000 square feet. It is understood that the business has not been good, with few customers coming in.
Wei Jiajie’s failure in his second startup once again demonstrates the difficulties of entrepreneurship. He needs to reflect on his management methods and the competitive market environment. Meanwhile, he also needs to face the challenges of theofo’s Chinese market. How can he rebuild his flag and rise again?
【来源】https://www.zhihu.com/question/635641327
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