安踏体育 10 月 31 日晚间在港交所公告，为配合集团企业形象一致性，公司更改其公司标志。新标志将列印于公司的企业文件上，包括但不限于中期及年度报告、公告、通函、新闻稿及宣传刊物，并将于公司网站上使用。公告显示，新标志增加了字母”A”。
安踏体育这次品牌升级，旨在提升品牌形象的一致性。新标志的设计灵感来源于中国传统文化，字母”A”的形状寓意着”天圆”，象征着公司追求”全球视野”和”文化交流”。
安踏体育是全球著名的运动品牌之一，致力于为全球消费者提供优质的运动产品和服务。近年来，公司通过不断推陈出新，强化品牌形象，提升了市场竞争力。
此次品牌升级，安踏体育将继续巩固在全球市场的影响力，努力为消费者提供更好的产品和服务。
新闻翻译：
Title: Anta Sports brand upgrade: new logo with additional letter “A”
Keywords: Anta Sports, brand upgrade, new logo
News content:
Anta Sports announced on October 31st evening at the Hong Kong Stock Exchange that it is changing its company logo in order to promote a more consistent brand image. The new logo will be printed on the company’s corporate documents, including quarterly and annual reports, announcements, letters, news releases, and promotional materials, and will also be used on the company’s website. The notice showed that the new logo now includes the letter “A”.
Anta Sports’s brand upgrade aims to enhance the consistency of its brand image. The design of the new logo is inspired by traditional Chinese culture, with the shape of the letter “A” symbolizing “circle” and representing the company’s pursuit of “global vision” and “cultural exchange”.
Anta Sports is one of the world-renowned sports brands and is dedicated to providing high-quality sports products and services to global consumers. In recent years, the company has been strengthening its brand image through continuous innovation, which has enhanced its market competitiveness.
With this brand upgrade, Anta Sports will continue to strengthen its global presence and strive to provide better products and services to consumers.
【来源】https://new.qq.com/rain/a/20231101A03BKI00
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