随着双十一购物节的到来，天猫平台上大多数商品都给出了不同幅度的折扣，以吸引消费者前来购物。今年双十一，天猫上的商品降幅普遍扩大，许多消费者表示受益良多。
不过，值得注意的是，虽然折扣力度较大，但部分商家也借机提高了商品质量，以吸引消费者购买。
根据市场调查，今年双十一购物节中，消费者最关注的产品类别依次为服装、美妆、母婴等。而最受消费者欢迎的品牌则是华为、小米、美的等知名品牌。
此外，为了保障消费者的购物体验，天猫平台还加强了售后服务，为消费者提供更多便捷的退换货服务。
新闻翻译：
Title: Shining Sales: Average Discount Rate Increased on 天猫双十一
Keywords: Double Eleven, Discount Rate, Quality Upgrade
As the Double Eleven shopping festival arrives, most products on the platform offer discounts to attract consumers. This year, the discounts offered by 天猫 are generally larger, and many consumers have benefited greatly.
However, it is worth noting that some 商家 also take advantage of the festival to improve the quality of their products, in order to attract consumers.
According to market research, the most popular product categories among consumers this year are clothing, beauty, and children’s clothing. The most popular brands among consumers are Huawei, Xiaomi, and Midea.
In addition, to ensure the shopping experience of consumers, the 天猫 platform has strengthened its after-sales service, providing more convenient return and exchange services for consumers.
【来源】https://www.zhihu.com/question/627045191
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