近日，日本麦当劳在自己的官方账号内上传了一部动画短片，内容是一家三口享用麦当劳食品的场景。这段宣传片虽仅有 20 秒时长，但画风简单清新，整体氛围温馨无比。配文为「虽不特殊，但很幸福的时光」。类似的「二次元式」宣传，在动漫大国日本其实并不罕见。
近年来，日本动漫文化深受全球喜爱，而麦当劳似乎也不甘示弱，开始利用动画短片来吸引消费者。此次发布的动画短片展现了日本家庭的日常场景，让人感受到麦当劳食品与家庭之间的联系。
麦当劳的这一举动似乎是为了强调其「家庭友好」的形象，吸引那些注重家庭价值观的消费者。同时，这也是麦当劳市场营销策略的一部分，希望通过这种温馨的家庭氛围，传递品牌关爱和陪伴。
值得一提的是，这种「二次元式」的宣传并不罕见。在日本，很多品牌都会利用动漫文化来推广自己的产品，以吸引年轻消费者的关注。然而，这种宣传方式也受到了一些人的质疑，认为这种过于注重表面的营销策略，可能会对品牌形象和长期发展产生负面影响。
新闻翻译：
McDonald’s has released a heartwarming animation short film on its official account, depicting a family of three enjoying McDonald’s food. The short video, which lasts only 20 seconds, features a simple and fresh animation style and a warm atmosphere. The text reads, \”Although it’s not special, it’s a happy time.\” Similar \”二次元式\” promotions are not uncommon in Japan, which is known for its love for anime.
In recent years, Japanese anime culture has been widely beloved around the world, and it seems that McDonald’s is not lagging behind. The company has started using animation short films to attract consumers. The animation short film released recently showcases a typical Japanese family scene, showing how McDonald’s food connects to families.
McDonald’s seemingly wants to emphasize its \”family-friendly\” image by highlighting this connection between the brand and families. This strategy could attract customers who value family values. At the same time, it is also part of McDonald’s marketing strategy to appeal to consumers who prioritize a caring and accompanying brand.
It is worth noting that this \”二次元式\” promotion is not unique. In Japan, many brands often use anime culture to promote their products and attract young consumers. However, this type of promotion has also received some criticism, suggesting that it may have negative effects on the brand image and long-term development.
【来源】https://www.zhihu.com/question/623846829
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