OpenAI’s ChatGPT has just launched a game-changing feature: real-timeweb search, directly challenging Google’s reign as the internet’s default search engine. This new functionality, currently available to Plus and Team subscribers with wider rolloutplanned for free, enterprise, and education users in the coming weeks, marks a significant step towards ChatGPT becoming a fully-fledged AI-powered search engine.
The new search feature offers users a more personalized experience, providing real-time contextual answers without the clutter of traditional browser ads. It goes beyond simply delivering text-based results, incorporating visual elements and curated web resources, promisingfaster and more accurate information retrieval. Adam Fry, ChatGPT’s Search Product Lead, encourages users to leverage the tool’s natural language query capabilities, allowing for multi-round questions. ChatGPT Search is different from traditional search engines,Fry explains. You don’t need to rely on keywords; just ask what you want. Users can also access the source links cited by ChatGPT, providing transparency into how the AI arrived at its output.
OpenAI CEO Sam Altman has boldly declared war on Google, urging users to upgrade to ChatGPT Plus andinstall the Chrome extension for search. This aggressive push, coupled with the extension’s ability to automatically set ChatGPT as the default search engine, could significantly impact Google’s market share if enough users switch.
ChatGPT’s search capabilities are more powerful than previous iterations, offering timely answers with relevant web links, information previously accessible only through traditional search engines. It seamlessly integrates the advantages of a natural language interface, providing up-to-the-minute sports scores, news updates, stock quotes, and more. Furthermore, the chat includes source links, such as news articles and blogs, allowing users to delve deeper into theinformation.
This move by OpenAI represents a major shift in the landscape of online search. While Google has been investing heavily in AI-powered search with Gemini, and Microsoft has integrated Copilot into Bing, ChatGPT’s direct challenge with its user-friendly interface and powerful search capabilities could disrupt the status quo.The future of online search is rapidly evolving, and it remains to be seen whether ChatGPT can dethrone Google’s long-standing dominance.
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