ByteDance’s Doubao Unveils Ola Friend: AI-Powered EarbudsAim to Revolutionize User Experience
Beijing, October 10, 2024 – ByteDance, the tech giant behind popular apps like TikTok and Douyin, has taken a significant step into the AI hardware market with the launchof its first AI-powered earbuds, Ola Friend. This open-ear design, weighing in at a mere 6.6 grams per earbud, isthe lightest in its class and is deeply integrated with Doubao’s powerful AI model and app.
Ola Friend promises a seamless user experience, allowing users to engage with Doubao’s AI capabilities without needing to touch their phones. Simplyput on the earbuds and activate Doubao through voice commands. The AI assistant can then assist users with various tasks, including information retrieval, travel planning, language learning, and even emotional support.
Ola Friend represents a significant step in Doubao’sjourney to create AI experiences that seamlessly integrate into users’ lives, said a Doubao spokesperson. We envision Ola Friend as a constant companion, ready to provide assistance across a wide range of scenarios.
The launch of Ola Friend marks a significant milestone for ByteDance, signifying its ambition to expand beyond software and into theburgeoning AI hardware space. This move comes at a time when the Chinese Bluetooth earbud market is experiencing robust growth, with IDC reporting a 20.8% year-on-year increase in shipments during the first half of 2024.
The hardware for Ola Friend was developed by the team fromOladance, a company acquired by ByteDance earlier this year. Oladance, founded in 2019 by former Bose executive Li Haoqian and a team of Bose engineers, is known for pioneering the Open Wearable Stereo (OWS) technology.
Ola Friend is now available for pre-orderon major e-commerce platforms and will officially ship on October 17th, priced at 1199 yuan. This innovative product, powered by Doubao’s AI model, represents ByteDance’s first foray into the generative AI hardware market, making it a crucial development in the company’s AI strategy.
References:
- ByteDance’s Doubao Unveils Ola Friend: AI-Powered Earbuds Aim to Revolutionize User Experience. (2024, October 10). 钛媒体. Retrieved from https://www.tmtpost.com/
- IDC数据显示，2024年上半年中国蓝牙耳机市场出货量达5540万台，同比增长20.8%. (2024, July 15). IDC. Retrieved from https://www.idc.com/
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