Guangdong Province Welcomes Four Prominent Individuals to Champion its Cultural and Tourism Industry
Shenzhen, China – Guangdong Province has recently announced the appointment of four distinguished individuals as the Guangdong Cultural and Tourism Promotion Ambassadors. Among them is Quan Hongchan, the celebrated Chinese female diver and Olympic champion. The move marks a significant step in promoting Guangdong’s rich cultural heritage and vibrant tourism sector.
Quan Hongchan, who has won multiple gold medals in跳水 at the Olympic Games, joins other prominent figures from the Guangdong-Hong Kong-Macau Greater Bay Area in this role. The other ambassadors include Ho Ching, chairperson of the Hong Kong Tourism Board and non-executive director of Shui On Group; Ho Hei-kwok, a Hong Kong legislative councillor and the chairperson of the Hong Kong Arts Development Council; and Zeng Xiaomin, the chairperson of the Guangdong Dramatic Artists Association and director of the Guangdong Opera House.
The appointment of these ambassadors reflects Guangdong’s commitment to showcasing its diverse cultural landscape and scenic beauty to the world. Quan Hongchan, known for her passion and dedication to her home province, expressed her enthusiasm for the role, saying, Guangdong is home to blue seas, green mountains, clear waters, hot springs, folk customs, and amusement parks. It’s a place where you can eat, play, and see beautiful things. I warmly invite everyone to come and visit my hometown.
A Tradition of Olympic Stars Promoting Tourism
Quan Hongchan’s appointment as a cultural and tourism ambassador is not an isolated incident. In recent years, several Olympic champions have been tapped to promote cultural and tourism initiatives in various provinces across China. In August, table tennis champion Sun Yingsha was appointed as the Hebei Cultural and Tourism Endorser. Similarly, the Shandong Provincial Department of Culture and Tourism named Chen Meng, Lian Junjie, Li Yuehong, and Sun Mengya as Invited Tourist Ambassadors of Shandong.
In September, Paralympic champion Chang Yuan, along with Li Qian and Wu Yu, were officially designated as Yanmen Pass Cultural Tourism Ambassadors of Shanxi Province. These appointments highlight the growing trend of using the star power of Olympic and Paralympic athletes to boost tourism and cultural exchange in China.
The Impact of Cultural and Tourism Ambassadors
The appointment of these cultural and tourism ambassadors has proven to be a successful strategy for promoting regional tourism and cultural heritage. By leveraging the popularity and influence of Olympic stars, provinces can attract more tourists and generate greater interest in their cultural offerings.
For example, the Hebei Cultural and Tourism Endorser program aims to boost the province’s reputation as a destination for weekend getaways. Similarly, the Invited Tourist Ambassadors of Shandong initiative seeks to showcase the province’s rich history, beautiful landscapes, and vibrant culture.
The appointment of Quan Hongchan and other Olympic stars as cultural and tourism ambassadors in Guangdong Province is expected to have a similar positive impact. As these ambassadors share their love for their home province, they will undoubtedly inspire more people to explore the wonders of Guangdong’s cultural and tourism attractions.
Conclusion
The appointment of Quan Hongchan as the Guangdong Cultural and Tourism Promotion Ambassador is a testament to the growing importance of sports stars in promoting cultural and tourism initiatives in China. By leveraging the popularity and influence of Olympic champions, provinces can effectively showcase their unique cultural heritage and scenic beauty, ultimately attracting more tourists and fostering cultural exchange.
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