In an era where digital marketing reigns supreme, the traditional method of face-to-face marketing still holds significant value. This is especially true for Gail, a seasoned foreign trade professional who embarked on an ambitious ground marketing challenge, solo and across four countries. Gail’s journey, detailed in a post on the MiKe Circle, a popular foreign trade community, highlights the challenges and triumphs of a hands-on marketing endeavor.
The Courage to Go Solo
Gail’s courage stemmed from years of learning and experience within the MiKe Circle. Last year, Gail had ventured abroad twice, both times with trade delegations, which simplified the logistics. However, this year, Gail took the leap to organize a solo ground marketing challenge, covering four countries in just 24 days and eight flights. This adventure included three Russian-speaking countries where language barriers and low English proficiency added an extra layer of complexity.
meticulous Planning and Execution
1. Time and Route Planning
Gail began by meticulously planning the time and route, considering factors such as trade shows and the countries to visit. The selection of trade shows was based on recommendations from exhibition companies and information shared by peers and clients on official websites and social media platforms. Additionally, the website https://10times.com/ proved to be a valuable resource.
2. Visa Applications
Gail sought the help of a professional visa agent, who advised on the timelines and requirements for each country’s visa. This streamlined the process, ensuring that Gail had the necessary documentation for countries like South Korea and Russia, while benefiting from visa exemptions in Kazakhstan and Uzbekistan.
3. Flights and Accommodation
For booking flights and accommodation, Gail compared various platforms like Ctrip, Booking, and Qunar, ultimately choosing Qunar for its convenience. Qunar provided a printed itinerary with a ticket number, which was crucial for visa applications and travel documentation.
4. Customer and Translator Arrangements
Gail scheduled meetings with potential clients at least a month in advance and arranged for Russian translators to ensure effective communication in countries with low English proficiency. This proved to be a wise decision, as it enhanced the quality of the information gathered during the marketing challenge.
5. Online Registration for Trade Show Passes
Gail utilized online platforms to register for trade show passes, making the process hassle-free and cost-effective.
6. International Data Plans
Gail compared options like随身WIFI and the 无忧行APP, eventually opting for the latter due to promotional offers. Local SIM cards from airports were also a viable and affordable option.
7. Software and Apps
Gail downloaded essential apps like Papago for Korean translation, Yandex translate for Russian-speaking countries, and navigation apps like Naver and Yandex Map. For transportation, Gail used Uber in Korea and Yandex go in Russia, simplifying the logistics of getting around.
8. Financial and Practical Preparations
Gail obtained a multi-currency credit card from China Merchants Bank, facilitating easy cash withdrawals at local ATMs. Additionally, Gail ensured to carry essential items like power banks, noise-canceling headphones, and conversion plugs.
A Memorable Experience
One of the most memorable experiences was visiting the Arasan Bathhouse in Almaty, Kazakhstan, which offered unique services like body拍打 with special leaves to promote blood circulation.
Conclusion
Gail’s journey is a testament to the value of hands-on, face-to-face marketing in the foreign trade industry. Despite the challenges, Gail’s meticulous planning and execution, combined with the support of the MiKe Circle community, resulted in a successful and enriching experience. This story serves as an inspiration to other foreign trade professionals looking to make their mark in the industry.
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