In an era where digital marketing is king, the success of a small-scale entrepreneur often hinges on the right guidance and strategies. A case in point is the story of an independent SOHO (Small Office, Home Office) entrepreneur who, after attending Yan Sir’s offline course, saw a dramatic increase in询盘 (inquiries) to over three hundred in a month. This remarkable transformation has been shared on the MiKe Circle, a popular platform for profit-oriented foreign trade professionals.
Background
The entrepreneur, referred to as Not Persistent in the online post, had been struggling with generating quality询盘 through various free online channels like Bilibili and YouTube. Despite investing over 80 hours of learning and spending more than 10,000 RMB on advertising, the results were disheartening. The traffic was inaccurately targeted, leading to no conversions and a deep sense of frustration.
The Turning Point
The entrepreneur’s encounter with Yan Sir dates back to the 2018 New Year when they were still working at a trading company. Impressed by Yan Sir’s teaching style, they decided to enroll in his询盘course along with two other courses from MiKe. While the initial excitement of setting up a website quickly faded when the expected traffic did not materialize, the entrepreneur was determined to learn from their mistakes.
The Yan Sir Experience
In a bid to turn things around, the entrepreneur decided to attend Yan Sir’s offline course. The decision proved to be a game-changer. Within the first month of implementing Yan Sir’s strategies, the entrepreneur received a staggering 375询盘. The key to this success was the focus on keyword optimization and the use of negative keywords to filter out irrelevant inquiries, ensuring that the advertising budget was spent effectively.
SEO Success
Yan Sir’s approach to Search Engine Optimization (SEO) was equally transformative. By understanding the search intent behind product keywords and optimizing the website content accordingly, the entrepreneur achieved rankings within a day. Notably, even a website that solely relied on SEO without any advertising brought in inquiries, which were quite precise.
Sharing Insights
The entrepreneur shared several valuable insights from Yan Sir’s course. The AIDA model (Attention, Interest, Desire, Action) was instrumental in creating high-quality询盘. Understanding the user persona was crucial in crafting an effective AIDA model. Additionally, Yan Sir’s teachings on creating AI chatbots using ChatGPT were a revelation, enabling the entrepreneur to respond to customer inquiries more efficiently.
Keyword Analysis and Negative Keywords
The course also covered practical keyword analysis, helping the entrepreneur identify suitable keywords for advertising. By analyzing the Search Engine Results Page (SERP) and understanding the target audience, the entrepreneur was able to avoid previous pitfalls and achieve more precise advertising. The use of broad match negative keywords further improved the quality of the inquiries.
The Learning Curve
Despite the success, the entrepreneur acknowledged that there was still much to learn. The rapid advancements in AI and GPT meant that staying updated was essential. The popularity of Yan Sir’s course led to a long waiting list for a refund, prompting a request for a special class for returning students.
Conclusion
The story of this SOHO entrepreneur is a testament to the power of effective digital marketing strategies and the importance of learning from experienced professionals like Yan Sir. By attending the offline course, the entrepreneur was able to transform their business, achieving a triple-digit increase in询盘 in just a month. This success story serves as an inspiration for other small-scale entrepreneurs looking to thrive in the competitive world of foreign trade.
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