A New Chapter for Nature Enthusiasts
In a significant brand upgrade, the popular Species Calendar has been renamed to Guokr Nature, signaling a broader and more diverse approach to exploring and protecting the natural world. This exciting transformation, announced on April 6, 2023, aims to deepen the connection between humans and nature, offering a new perspective on the intricate relationship that binds us.
A Legacy of Exploration
The journey of the Species Calendar began over eight years ago, starting with the City Calendar in 2015 and evolving into the Museum Calendar in 2021. Through seven unique calendars and 372 scientific illustrations, the platform has revolutionized the traditional concept of a calendar. From the first entry, the annual plant Erigeron annuus on January 1, 2015, to the thousands of articles published, the calendar has told the stories of 2,557 species, fostering a community of nature enthusiasts.
Expanding Horizons
The rebranding to Guokr Nature reflects a shift in focus from individual species to the broader relationship between humans and the natural environment. The team behind Guokr Nature recognizes that while humans are just one species among millions, our impact on the planet is profound. The new platform aims to explore topics that go beyond single species, such as birdwatching for beginners, urban gardening, reducing bird collisions with glass, and living harmoniously with urban wildlife.
The Human-Nature Connection
The connection between humans and nature is complex. While modern life often distances us from the natural world, the reality is that our actions have a significant impact on the environment. From plastic pollution in remote areas to deforestation and climate change, human activities are shaping the future of the planet. Guokr Nature seeks to bridge this gap by encouraging people to engage with nature more deeply and to consider the consequences of their actions.
A Focus on Action
In the face of global climate change, biodiversity loss, and ecosystem crises, Guokr Nature emphasizes the power of action. The platform believes that even small actions can lead to significant changes. By encouraging its audience to take steps to protect the environment, Guokr Nature hopes to inspire a movement towards a more sustainable future.
Preserving the Past, Embracing the Future
While the name has changed, the core values of respecting and protecting nature remain intact. The platform continues to celebrate the scientific beauty of nature and the wonders of life. The team behind Guokr Nature is committed to providing valuable content and fostering a community of like-minded individuals.
The familiar Calendar Lady may get a new name, but the essence of the platform remains the same. The team is dedicated to walking alongside its audience, offering a future for all species and ensuring the eternal beauty of nature.
Conclusion
Guokr Nature’s rebranding represents a significant step forward in the quest to protect and appreciate the natural world. By broadening its scope and focusing on the human-nature relationship, the platform aims to inspire action and foster a deeper connection with the environment. As we face unprecedented challenges, the need for such initiatives is more critical than ever. Guokr Nature is poised to be a guiding light for those who wish to make a positive impact on the world around them.
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