In a significant milestone for the social media landscape, Bluesky has announced that it has reached a user base of over 9 million, adding 3 million new users in a single week. This surge in growth comes in the wake of a Brazilian court’s ban on X (formerly Twitter), which has propelled Bluesky to the forefront of the social media scene in Brazil.
Growth Spurt in Brazil
The surge in Bluesky’s user base is particularly noteworthy, as the platform has seen a 50% increase in users since the ban on X was enforced. The ban, which was ordered by Brazil’s top court, has led to a surge in users seeking alternative social media platforms, with Bluesky soaring to the number two spot on the free iPhone app charts in Brazil, just behind Meta’s competing app Threads.
Platform’s Growth and Evolution
Bluesky, which started as a Twitter-backed initiative to create an open social protocol, has since evolved into an independent, venture-backed startup. The platform officially opened its doors to the public in February 2024, making it accessible to a broader audience.
Video Support on the Horizon
In addition to sharing the latest user numbers, Bluesky has also reassured its users that video support is coming soon. This announcement is likely to be welcomed by users who have been eagerly anticipating the introduction of this feature, which could further enhance the platform’s appeal.
Challenges and Technical Issues
While the rapid growth of Bluesky is a testament to its popularity, it has not been without its challenges. The influx of new users has led to occasional technical issues, as Bluesky works to scale up its infrastructure to accommodate the increased demand. However, the platform’s management is committed to addressing these issues and ensuring a smooth user experience.
Conclusion
The rapid growth of Bluesky, from a Twitter-backed initiative to a fully-fledged social media platform with over 9 million users, is a remarkable achievement. The ban on X in Brazil has provided a significant boost to Bluesky’s user base, and the platform’s commitment to innovation and user experience is likely to keep it competitive in the crowded social media space. As Bluesky continues to grow and evolve, it will be interesting to see how it navigates the challenges that come with such rapid expansion.
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