FrieslandCampina CEO: China Remains a Key Market for the Dutch DairyGiant
BEIJING, Sept. 6, 2024 – FrieslandCampina, a Dutch multinational dairy cooperative, has reaffirmed its commitment to the Chinese market, highlighting its long-term growth strategy and focuson sustainability initiatives. The company’s global CEO, Hein Schumacher, emphasized China’s importance as a key market for FrieslandCampina, stating, China has always been a significant market for FrieslandCampina. We are committed to long-term, sustainable development in China. We will work hand-in-hand with our Chinese partners to continue providing high-quality products and services toChinese consumers and promote healthy lifestyles.
FrieslandCampina’s dedication to sustainability is evident in its various initiatives within China. The company has been actively promoting sustainable development through various projects, including:
- Collaborating with the ChinaDairy Industry Association to publish the China Milk IQ Index Report for seven consecutive years. This report advocates for healthy eating habits and encourages the consumption of sufficient and diverse dairy products.
- Launching the FrieslandCampina Loving Nanny Project in partnership with the China Rural Development Foundation since 2016. Thisproject trains women from underdeveloped areas to become professional nannies, providing postpartum care and childcare support to urban families. As of April 2024, the project has benefited over 3,000 women and approximately 100,000 families.
- Implementing an orphan milk donationprogram. By August 2024, FrieslandCampina has donated 65,800 cans of milk powder to 14,000 orphans and children in difficult circumstances.
- Partnering with the China Green Foundation to support biodiversity conservation efforts in the Yellow River Delta National NatureReserve in Shandong Province since 2023.
FrieslandCampina’s commitment to sustainability extends beyond its social responsibility initiatives. The company is also actively adapting to the evolving consumer landscape in China. Its flagship brand, Royal FrieslandCampina, focuses on boosting infant immunity, while its Yuan Yueproduct line targets gut health in infants. The company’s VIFIT whey protein powder caters to the growing demand for nutritional supplements among adult women seeking fitness and body shaping.
FrieslandCampina’s efforts have yielded positive results. Despite market challenges, FrieslandCampina China achieved steady growth in the first halfof 2024. Its infant nutrition brand, Royal FrieslandCampina, has maintained double-digit growth for four consecutive years.
The company’s dedication to sustainability, coupled with its focus on meeting the evolving needs of Chinese consumers, positions FrieslandCampina for continued success in the Chinese market.Its commitment to long-term, sustainable development aligns with the country’s national priorities, making it a valuable partner in promoting a healthy and prosperous future for China.
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