In the fast-paced world of international trade, a significant increase in inquiries can be a game-changer for businesses. Jerry, a pet supplies entrepreneur based in Shenzhen, experienced this firsthand when he saw over a hundred inquiries in just ten days. His story is not just a testament to hard work but also a reflection of the power of strategic digital marketing.
The Background
Jerry specializes in niche pet electronics and has been in the industry for several years. His journey began with a single advertisement on Google on July 22, which marked the start of a remarkable ten-day period. During this time, his website received an unprecedented number of inquiries, providing a significant boost to his business.
The Experience
Describing the experience as fly-like, Jerry felt a sense of exhilaration and accomplishment. The sheer volume of inquiries overwhelmed his small company, prompting them to seek help from friends in the industry to manage the responses. Among these inquiries, around 70% were from precise potential clients, with the rest being smaller-scale customers.
One of the most exciting developments was the reconnection with a European brand that Jerry had previously approached but failed to secure a partnership with. This unexpected turn of events rekindled hope and confidence in his business strategy.
The Strategy
Jerry credits his success to the methods taught by his mentor, affectionately referred to as YanSir. These methods revolved around three main components: website building, Search Intent Optimization (SIO), and the use of AI tools.
Website Building
Jerry emphasizes the importance of following the AIDA model (Attention, Interest, Desire, Action) in website design. His previous websites failed to attract traffic because they were self-indulgent and did not align with this model. Using YanSir’s teachings, he built a new website that attracted customers by meeting their immediate needs and interests.
Search Intent Optimization (SIO)
SIO involves a meticulous process of keyword research, analysis, and optimization. Jerry used tools like Semrush and Ubbersuggest to identify and analyze industry keywords, focusing on long-tail keywords with significant search volumes. He also emphasizes the importance of negative keyword optimization to avoid unnecessary spending.
AI Tools
Jerry leveraged AI tools like ChatGPT to generate content and images for his website, significantly speeding up the process. He also used these tools to create compelling emails and respond to customer inquiries efficiently.
The Results
The results were impressive. Jerry’s strategic approach to digital marketing resulted in a surge in inquiries, which translated into potential business opportunities. His website’s conversion rate improved, and he reconnected with a valuable client.
The Future
Jerry’s journey is a testament to the power of perseverance and strategic planning. He acknowledges that there is still much to learn and improve upon, but he is confident that by following YanSir’s methods, he will continue to achieve success.
Conclusion
Jerry’s story is an inspiring example for entrepreneurs in the international trade industry. It shows that with the right strategy, tools, and mindset, even a small company can achieve significant results in a short period. As Jerry continues to refine his approach and build his business, his experience serves as a beacon of hope for others in similar industries.
About the Author:
Jerry is a pet supplies entrepreneur based in Shenzhen, China. With a background in electronics, he has successfully navigated the challenges of the international trade market, leveraging digital marketing strategies to grow his business.
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