Meituan Food Delivery and Meituan Hotels Launch Alipay Mini Programs, OfferingExclusive Benefits for Back-to-School Season
Hangzhou, China– In a move aimed at capturing the back-to-school market, Meituan, China’s leading online food delivery and travel platform, has partneredwith Alipay, the country’s dominant mobile payment platform, to launch mini programs for its core services.
The collaboration, which commenced on September 4th and will run until September 18th, sees Meituan Food Delivery and Meituan Hotels integrated into Alipay’s mini program ecosystem. Users can now access these services directly within the Alipay app, conveniently searching for deals andclaiming exclusive coupons.
This strategic partnership extends beyond mere convenience. Meituan is offering a range of attractive discounts and promotions specifically tailored for students. These include dedicated student-only coupons, as well as merchant-specific deals, allaccessible through the Alipay platform.
We are excited to partner with Alipay to bring our services to a wider audience, particularly students who are returning to school, said a spokesperson for Meituan. This collaboration allows us to reach a new segment of users and provide them with the convenience and value they deserve.
The move marks a significant step forward in the burgeoning Alipay mini program ecosystem. With six core Meituan services now integrated into the platform, some boasting over 4 million user visits, the partnership underscores the growing success of Alipay’s open collaboration strategy.
This partnership demonstrates the power of our open platform andits ability to attract leading businesses like Meituan, said an Alipay spokesperson. We are committed to providing our users with a seamless and enriching experience, and this collaboration allows us to offer a wider range of services and benefits.
The integration of Meituan services into Alipay’s mini program ecosystem is expected tohave a significant impact on both companies. For Meituan, it provides access to a vast user base and strengthens its position in the burgeoning online food delivery and travel market. For Alipay, it further solidifies its dominance in the mobile payment space and enhances its appeal to users seeking a comprehensive digital lifestyle platform.
Thisstrategic partnership also highlights the growing trend of collaboration between major Chinese tech companies. By leveraging each other’s strengths and resources, these companies are able to create a more robust and interconnected digital ecosystem, ultimately benefiting consumers and driving innovation.
The success of this collaboration will be closely watched by industry observers, as it sets aprecedent for future partnerships between major tech players in China. It remains to be seen how this integration will impact user behavior and the overall landscape of online food delivery and travel services in the country.
However, one thing is certain: the back-to-school season is set to be a busy one for both Meituan and Alipay, as they capitalize on the opportunity to engage with a new generation of tech-savvy consumers.
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