Seoul, South Korea – In a bid to attract Chinese tourists and boost its tourism industry, the Seoul Metropolitan Government and the Seoul Tourism Foundation joined forces with China’s largest online travel platform, Ctrip.com, for a live-streaming event that showcased the wonders of the South Korean capital.
Live-Streaming Event Details
According to a report by Yonhap News Agency on August 22, the live-streaming event took place on the previous day, where the city of Seoul and the Seoul Tourism Foundation presented a variety of tourism products and experiences to potential visitors. The event combined indoor studio sessions with outdoor site visits, offering a comprehensive look at what Seoul has to offer.
Attracting a Massive Audience
The live-streaming event proved to be a major hit, attracting a staggering 11.2 million viewers. The interactive format allowed Chinese netizens to get an up-close look at Seoul’s top attractions, with popular Chinese influencers providing亲切 (friendly) introductions to the city’s many sights and sounds.
Key Participants
The event featured appearances by key figures, including Kim Gi-yeon, the representative director of the Seoul Tourism Foundation, and Sun Tianxu, the vice president of Ctrip Group. Both Kim and Sun took to the live stream to personally recommend Seoul as a must-visit destination for Chinese travelers.
Promoting Seoul’s Attractions
During the live session, a range of tourist hotspots were highlighted, from historical sites to modern shopping districts. The event also catered to the current trend of independent travel by offering hotel accommodations, transportation, and ticket packages. This comprehensive approach aimed to make planning a trip to Seoul as seamless as possible for potential tourists.
A Strategic Move for Tourism
Kim Gi-yeon emphasized the importance of such promotional activities in attracting foreign tourists to South Korea. We will strengthen our live-streaming and other promotional efforts to attract more than 30 million foreign tourists to Korea, he stated. This ambitious target reflects the city’s commitment to revitalizing its tourism industry, which has faced challenges due to various global factors.
The Impact of Live-Streaming
The use of live-streaming as a promotional tool is a strategic move that capitalizes on the growing influence of digital media. By leveraging the power of online platforms, Seoul aims to reach a wider audience and generate interest in its tourism offerings. The success of the event, with its high viewership, suggests that the strategy is paying off.
Future Prospects
The live-streaming event is part of a broader effort by the Seoul Metropolitan Government and the Seoul Tourism Foundation to boost tourism. These efforts include a variety of marketing campaigns and cultural experiences designed to appeal to international visitors. With the global travel industry slowly recovering from the impacts of the COVID-19 pandemic, Seoul is positioning itself as a prime destination for travelers from around the world.
Conclusion
The collaboration between Seoul and Ctrip.com represents a significant step forward in the city’s tourism promotion efforts. By embracing digital innovation and leveraging the reach of live-streaming, Seoul is setting the stage for a resurgence in its tourism industry. As the city continues to diversify its promotional strategies, it is well-positioned to achieve its goal of attracting millions of visitors and becoming a top global tourism destination.
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