山西曲沃县推出“晋之源·果蔬”区域公用品牌 助力乡村振兴

Date: September 2, 2024

Source: Xinhua News Agency

By: Fu Zihao

In a bid to bolster the development of its agricultural sector and promote rural revitalization, the National Modern Agricultural Demonstration Zone in Quwo County, Shanxi Province, has launched a unified identity for its fruits and vegetables.

Unified Identity for Quality Produce

On September 2, the Jin Yuan Zhi·Fruits and Vegetables regional public brand was officially unveiled at a launch event and special product promotion held in Taiyuan, the provincial capital of Shanxi. This initiative marks a significant step forward for Quwo County’s characteristic agricultural products, providing them with a unified identity that will enhance their marketability and recognition.

Quwo County, strategically located in the Jin-Shaan-Yu Yellow River Golden Triangle Hub region, boasts fertile soil and a thriving agricultural sector. Known as the ancient capital of the Jin State, the cradle of the Book of Songs, and one of the birthplaces of Chinese agricultural civilization, Quwo County is situated at the magical latitude of 35 degrees, globally recognized as the best fruit and vegetable production zone.

Historical and Cultural Significance

The county has a rich history in agriculture, with records of producing exceptional crops as early as 3,000 years ago during the Spring and Autumn period. This legacy has been furthered by the area’s numerous accolades, including being designated as a National Commodity Grain Base County, National Pilot County for New Professional Farmers, National Modern Agricultural Demonstration Zone, and National County for the Creation of Quality Agricultural Products.

Brand Building and Quality Assurance

In recent years, Quwo County has focused on developing its agricultural sector by emphasizing the special, excellent, and standardized aspects of its produce. The county has established over 20 demonstration parks, including high-quality scallion and garlic, facility cherries, Longwangchi lotus root, and Hong Kong-bound vegetables. More than 50 products have been certified with Two Goods and One Standard, special and excellent new products, Jin Brand, and Zhen Brand, gradually establishing the Jin Yuan regional image of safe, high-quality, and green agricultural products.

The newly released Jin Yuan Zhi·Fruits and Vegetables regional public brand signifies not just a simple logo but a representation of the quality, credibility, and image of Quwo County’s regional characteristic agricultural products.

A Vision for the Future

Party Secretary Wu Bin of Quwo County highlighted the importance of fostering a batch of small but beautiful, small but unique, small but exquisite rural e-town products. The county aims to strengthen the Jin Yuan brand and build a new agricultural development pattern characterized by the integration of digital and physical economies.

Quwo County invites national merchants to explore cooperation and investment opportunities, aiming to share development and create a future together. The event also included a live streaming session, showcasing the Jin Yuan Zhi·Fruits and Vegetables brand to the wider audience.

Conclusion

The launch of the Jin Yuan Zhi·Fruits and Vegetables regional public brand is a testament to Quwo County’s commitment to agricultural development and rural revitalization. By providing a unified identity for its high-quality produce, the county is set to enhance its reputation in the agricultural market and contribute significantly to the region’s economic growth and prosperity.

For more information, please visit the official website of the Quwo County government or contact the local agricultural department.

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