Title: Guide in Sichuan Falsely Advertises Products, Faces Official Reprimand
Introduction
A tour guide in Sichuan has been reprimanded by authorities for fabricating false statements to promote products, leading to an official investigation and disciplinary actions. The incident, which came to light on September 1, 2024, highlights the ongoing efforts to maintain integrity and professionalism in the tourism industry.
Incident Details
According to a statement released by the Aba Prefecture Culture, Radio, Television, Sports, and Tourism Bureau via their official WeChat account Aba文旅, the authorities received a complaint on August 31, 2024. The complaint alleged that tour guide Wang, assigned by the Sichuan China International Travel Service, engaged in false advertising and enticed tourists to make purchases during a tour.
During the Jiuzhaigou and Huanglong 3-Day Tour from August 23 to 26, Wang is accused of fabricating stories to sell products aimed at preventing altitude sickness. Specifically, he claimed that 20 people die each year at Huanglong due to altitude sickness, and a Shanghai mother and daughter died at the entrance of the景区 three years ago after their visit, leading to legal disputes and compensation.
Investigation and Actions
Upon receiving the complaint, the Aba Prefecture Culture Market Comprehensive Law Enforcement Department promptly initiated an investigation. The authorities found that Wang’s actions violated Article 24 of the Tour Guide Management Regulations.
In response to the findings, the department has officially filed a case against Wang and the travel agency involved. The Aba Prefecture Culture and Tourism Association has also decided to impose a six-month suspension on Wang’s guiding activities, as per their association章程.
Wang has also issued a public apology through a video, acknowledging his mistakes and expressing regret for his actions.
Official Statements and Warnings
The Aba Prefecture Culture, Radio, Television, Sports, and Tourism Bureau has called on all tour guides in the region to take this incident as a warning. They urge guides to enhance their understanding of laws and regulations, adhere to professional ethics, and avoid any form of exaggerated or false statements.
The bureau emphasized the importance of positively promoting the region and maintaining a favorable image for Aba’s tourism industry. They encouraged guides to tell the story of Aba with sincerity and dedication.
Industry Impact
This incident serves as a reminder of the need for stringent regulations and oversight in the tourism industry. The tourism sector is a vital part of the economy, and any misconduct by individuals can have far-reaching consequences.
The swift response by the authorities and the travel association demonstrates a commitment to addressing such issues promptly and effectively. It also sends a strong message to both industry professionals and tourists about the importance of integrity and trustworthiness in the tourism experience.
Conclusion
The case of tour guide Wang is a stark reminder of the responsibilities that come with the role. As representatives of the tourism industry, guides must uphold high standards of professionalism and honesty. The actions taken by the Aba Prefecture authorities reflect a broader effort to ensure that the tourism industry remains a source of pride and economic growth, free from deceptive practices.
By enforcing strict regulations and promoting ethical behavior, the industry can continue to provide memorable and trustworthy experiences for tourists, contributing to the overall development and reputation of the region.
About the Author
This article is written by a professional journalist with extensive experience at senior news media outlets, including Xinhua News Agency, People’s Daily, CCTV, Wall Street Journal, and New York Times. The author aims to provide accurate and engaging coverage of current events and issues, adhering to the highest standards of journalistic integrity.
Views: 0