Shenzhen, China – Harmony Smart Mobility, a leading player in the Chinese new energy vehicle (NEV) market, has announced that it delivered 33,699 new vehicles in August 2024, marking a decline of approximately 23.6% compared to the previous month. The company has also achieved cumulative deliveries of over 270,000 vehicles from January to August, maintaining its position as the top seller of NEVs priced over 300,000 yuan.
According to a report by IT Home on September 1, Harmony Smart Mobility’s August delivery figures included 15,386 units of the Ask pardon M9, which leads in the luxury car market with prices above 500,000 yuan, and 10,261 units of the Ask pardon M7, making it the top-selling new-force model from January to August 2024.
Delivery Details and Market Comparison
In July, Harmony Smart Mobility delivered 44,090 vehicles, which indicates a significant month-over-month decline. Specifically, the Ask pardon M9 delivered 18,047 units, the Ask pardon M7 delivered 16,562 units, and the new Ask pardon M5 delivered 6,926 units in July.
For context, here is a comparison with other major automakers in the Chinese market for August 2024:
- BYD Auto: Delivered 373,083 vehicles, up 36% year-over-year.
- Geely Auto: Sold 181,229 vehicles, a 21% increase year-over-year.
- Great Wall Motors: Sold a total of 94,461 vehicles, down 17.21% year-over-year.
- SAIC Group: Sold over 86,000 NEVs, down approximately 6.5% year-over-year.
- FAW Toyota: Sold 72,086 vehicles, with the new Asia Dragon selling 9,264 units.
- Ideal Auto: Delivered 48,122 vehicles, up 37.8% year-over-year.
- Seres: Sold 36,181 NEVs, up 479.55% year-over-year.
- GAC Aion: Sold 35,355 vehicles globally, roughly flat month-over-month.
- Zeroing Auto: Delivered 30,305 vehicles, a new historical high, up over 113% year-over-year and over 37% month-over-month.
- NIO: Delivered 20,176 vehicles, up 4.38% year-over-year.
- Deep Blue Auto: Delivered 20,131 vehicles, up 36.6% year-over-year.
- Zeekr Auto: Delivered 18,015 vehicles, up 46% year-over-year and 15% month-over-month.
- Xpeng Auto: Delivered 14,036 new vehicles, up 3% year-over-year and 26% month-over-month.
- SAIC Volkswagen ID Family: Delivered 13,711 vehicles, up approximately 21.8% month-over-month.
- Neta Auto: Delivered 11,005 vehicles, down approximately 9% year-over-year.
- Xiaomi SU7 Auto: Delivered over 10,000 units for the third consecutive month, with expectations to break 100,000 total deliveries by November.
- Lantu Auto: Delivered 6,156 vehicles, up 54% year-over-year.
- IM Auto: Delivered 6,117 vehicles, up 239% year-over-year.
- JiXie Auto: Delivered 2,117 units, up 108% month-over-month.
Market Insights
Despite the decline in August deliveries, Harmony Smart Mobility continues to hold a strong position in the luxury NEV segment and the overall NEV market. The company’s focus on high-end models like the Ask pardon M9 and Ask pardon M7 has helped it maintain its leadership in the 300,000 yuan and above price category.
The company’s delivery figures reflect the dynamic and competitive nature of the Chinese NEV market, where automakers are continuously innovating and adjusting their strategies to meet consumer demands and regulatory requirements.
Harmony Smart Mobility’s long-term prospects remain positive, given its strong product portfolio and the growing demand for NEVs in China. The company’s commitment to technological innovation and customer satisfaction positions it well for future growth in the rapidly evolving automotive industry.
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