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Fake It Till You Make It Backfires: Chinese Influencer’sForced Marriage Story Exposed as Hoax

BEIJING -A Chinese influencer who gained notoriety by claiming she was forced into multiple marriages starting at the age of 14 has been exposed as a fraud, highlighting the growingproblem of toxic traffic generated by fabricated content on social media platforms.

The influencer, known as Er Jie Ya Lao Wang Jia (meaningSecond Sister of the Wang Family), had amassed a significant following on Douyin, the Chinese version of TikTok, by sharing videos detailing her alleged experiences with forced marriages, including a union with a man 30 years her senior, andthe birth of a son at the age of 16. She also claimed to have been involved in disputes with her family and sought to reunite with a long-lost sister.

However, a recent investigation by Douyin’sNo Bottom Line for Traffic governance team revealed that the influencer’s entire narrative was a carefully constructed fabrication. The platform subsequently banned multiple accounts associated with the influencer, including those of her alleged sisters, who had also been participating in the elaborate hoax.

The influencer’s downfall serves as a stark reminder ofthe dangers of fake it till you make it tactics in the pursuit of online fame and fortune. By crafting a sensational story filled with dramatic twists and turns, the influencer exploited the public’s fascination with social issues like forced marriage, gender inequality, and family conflict.

It’s a case of’adding drama and getting played,’ commented a social media analyst. The influencer thought they could create a convincing narrative by incorporating multiple sensational elements and even staging interactions with ‘sisters’ to make it seem authentic. But they ultimately fell victim to their own deception.

The influencer’s downfall also raises concerns about theincreasing prevalence of toxic traffic on social media platforms. This refers to content that is intentionally sensationalized, misleading, or even harmful in order to generate views and engagement.

Some influencers are adept at manipulating audience psychology, said a media expert. They know that viewers are drawn to stories that are dramatic, shocking, or emotionally charged. So they create content that caters to these desires, even if it means fabricating events or exploiting real-life issues.

The Er Jie Ya Lao Wang Jia case is not an isolated incident. In recent years, there has been a growing trend of influencers using fake news andfabricated stories to gain popularity and financial rewards. This has led to widespread public distrust of online content and calls for stricter regulations on social media platforms.

While self-media platforms provide a valuable outlet for creative expression, they also need to take responsibility for the content that is shared on their platforms, said a media ethicsexpert. This includes implementing robust fact-checking mechanisms and taking action against those who engage in deceptive practices.

The influencer’s downfall serves as a cautionary tale for those who are tempted to use fabricated content to achieve online success. It also underscores the need for greater media literacy among social media users.

We need to be critical consumers of online content, said a digital media literacy advocate. We should be skeptical of stories that seem too good to be true, especially those that exploit sensitive social issues. And we should be aware of the potential for manipulation and deception on social media platforms.

As the digital landscape continuesto evolve, the battle against toxic traffic will likely intensify. Platforms, influencers, and users alike must work together to create a more responsible and trustworthy online environment.


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