俞敏洪“杀回抖枪”：新东方进军短视频，剑指教育新赛道
近日，新东方创始人俞敏洪在短视频平台抖音上发布了一条名为“杀了个回抖枪”的视频，宣布新东方正式进军短视频领域，引发业界广泛关注。
这条视频中，俞敏洪以轻松幽默的语气介绍了新东方在抖音上的新账号，并表示将通过短视频的形式，分享教育理念、生活感悟以及一些有趣的知识。此举被外界解读为新东方在教育行业转型升级的又一重要举措，也意味着俞敏洪将带领新东方在短视频领域开辟新的战场。
据了解，新东方此次进军短视频，并非仅仅是为了蹭流量，而是希望借助短视频平台的传播优势，打造全新的教育模式。新东方将通过短视频平台，向用户提供更便捷、更生动的学习内容，并与用户进行更深层次的互动。
业内人士分析，新东方进军短视频，一方面是顺应了当下短视频平台的蓬勃发展趋势，另一方面也是为了应对教育行业竞争日益激烈的现状。随着互联网技术的不断发展，教育行业正在发生着深刻的变革，传统教育模式面临着巨大的挑战。新东方进军短视频，正是希望通过创新，在新的赛道上取得领先优势。
值得注意的是，新东方进军短视频并非孤军奋战。近年来，越来越多的教育机构开始将目光转向短视频平台，希望通过短视频的形式，吸引更多用户，并提升品牌影响力。例如，好未来、猿辅导等教育机构也纷纷入驻短视频平台，并取得了一定的成果。
新东方进军短视频，无疑将进一步激化教育行业短视频领域的竞争。未来，谁能够在短视频领域打造出更优质的内容，谁就能够赢得更多用户的青睐，并最终取得成功。
英语如下：
俞敏洪 “Returns to Douyin”: New Oriental Enters ShortVideo Arena, Targeting New Education Track
Headline: Yu Minhong “Returnsto Douyin”: New Oriental Takes on Short Video?
Keywords: Yu Minhong, Douyin, Livestreaming
News Content:
Recently, Yu Minhong, founder of New Oriental, posted a video on the short video platform Douyin titled “杀了个回抖枪” (“Returning toDouyin with a Bang”), announcing the company’s official entry into the short video arena. This move has sparked widespread attention within the industry.
In the video, Yu Minhong humorously introduces New Oriental’s new Douyin accountand states that they will use short videos to share educational philosophies, life insights, and interesting knowledge. This move is interpreted by the outside world as another key step in New Oriental’s transformation and upgrade in the education industry, signaling that YuMinhong will lead New Oriental to open a new battlefield in the short video field.
It is understood that New Oriental’s entry into the short video market is not merely a ploy for traffic. The company hopes to leverage the platform’s communication advantages to build a new educational model. New Oriental will use short videosto provide users with more convenient and engaging learning content, and engage in deeper interactions with them.
Industry experts analyze that New Oriental’s foray into short videos is a response to the booming trend of short video platforms and the increasingly fierce competition in the education sector. With the continuous development of internet technology, the education industryis undergoing profound changes, and traditional education models are facing tremendous challenges. New Oriental’s entry into short videos is an attempt to innovate and gain a leading edge in this new track.
It’s worth noting that New Oriental is not alone in its short video venture. In recent years, more and more educational institutionshave turned their attention to short video platforms, hoping to attract more users and enhance brand influence through this medium. For example, educational institutions like Good Future and Yuanfudao have also established presences on short video platforms and achieved some success.
New Oriental’s entry into the short video market will undoubtedly further intensifycompetition in this field within the education sector. In the future, whoever can create the most high-quality content in the short video arena will win over more users and ultimately achieve success.
【来源】https://36kr.com/p/2919689334266759
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