##食材消费旺盛，县域市场成新增长点
**上半年我国食材消费规模达4.88万亿元，同比增长7.86%**
记者从中国物流与采购联合会获悉，今年上半年，我国食材消费规模稳步增长，食材供应链中产地直采比例有所提高，县域市场活力显现，成为食材消费新的增长点。
根据中国物流与采购联合会食材供应链分会测算，今年上半年我国食材消费规模为4.88万亿元，同比增长7.86%，其中零售食材消费规模为3.83万亿元，餐饮食材消费规模为1.05万亿元。
值得关注的是，食材消费在社会消费品零售总额中的占比有所提升。今年上半年食材消费规模占全国社会消费品零售总额的比例为20.7%，比去年提高了0.8个百分点。
**县域市场活力显现，成为食材消费新增长点**
随着县域商业体系建设不断推进，县乡市场销售规模稳步扩大，县域消费市场活力不断显现。今年上半年，众多连锁餐饮品牌企业纷纷加大在县域市场的布局力度。
中国物流与采购联合会食材供应链分会秘书长秦玉鸣表示：“今年上半年我们发现，会员单位中的连锁餐饮企业将三分之一的门店布局在了四五线城市，但他们接近一半的收入来自于四五线城市，这也体现了县域经济的活力以及县域消费者消费能力，特别是他们对于品质消费需求的旺盛。”
**食材供应链结构发生变化，产地直采模式加速发展**
专家表示，今年上半年，我国食材供应链结构也发生了较大的变化，越来越多的企业采用短链直供模式，大单品采购直达产地和工厂源头。这种模式既有助于加快产地种植规模化、标准化，也有利于促进产地农民增收，有效助力乡村振兴。
**未来展望：食材消费市场潜力巨大，县域市场将持续发力**
随着居民消费水平的不断提升和消费结构的优化升级，未来我国食材消费市场潜力巨大。同时，县域市场消费能力不断提升，将成为未来食材消费的重要增长点。预计未来，食材供应链将更加完善，产地直采模式将进一步推广，为乡村振兴和国民经济发展做出更大的贡献。
英语如下：
##Food Consumption Booms in China, County-Level Markets Emerge as NewGrowth Driver
**Key words:** Food consumption, 7.86%growth, county-level market
**China’s food consumption reached 4.88 trillion yuan in the first half of the year, a year-on-year increase of 7.86%.**
According to the China Federation of Logistics and Purchasing (CFLP), China’s food consumption hasseen steady growth in the first half of this year. The proportion of direct sourcing from origin in the food supply chain has increased, and county-level markets have shown vitality, becoming a new growth point for food consumption.
According to CFLP’s Food Supply Chain Branch, China’s food consumption reached 4.88 trillion yuan in the first half of the year, a year-on-year increase of 7.86%. Retail food consumption reached3.83 trillion yuan, while catering food consumption reached 1.05 trillion yuan.
It is worth noting that the proportion of food consumption in the total retail sales of consumer goods has increased. In the first half of this year, food consumption accounted for 20.7% of the total retailsales of consumer goods nationwide, an increase of 0.8 percentage points from the previous year.
**County-level markets show vitality, becoming a new growth point for food consumption**
With the continuous advancement of the construction of the county-level commercial system, the sales volume of county and township markets has steadilyexpanded, and the vitality of the county-level consumer market has become increasingly apparent. In the first half of this year, many chain catering brands have increased their presence in county-level markets.
Qin Yumeng, Secretary-General of the Food Supply Chain Branch of the China Federation of Logistics and Purchasing, said:”In the first half of this year, we have found that chain catering enterprises among our member units have placed one-third of their stores in fourth- and fifth-tier cities, but nearly half of their revenue comes from these cities. This reflects the vitality of the county-level economy and the consumption capacity of county-level consumers, especially their strong demand for quality consumption.”
**Food supply chain structure changes, direct sourcing from origin model accelerates development**
Experts say that in the first half of this year, China’s food supply chain structure has also undergone significant changes, with more and more companies adopting short-chain direct supplymodels, with large-scale purchases directly reaching the origin and factory sources. This model not only helps accelerate the scale and standardization of planting at the origin, but also promotes the increase in income of farmers at the origin, effectively contributing to rural revitalization.
**Future outlook: Huge potential in the food consumption market,county-level markets will continue to exert force**
With the continuous improvement of residents’ consumption levels and the optimization and upgrading of consumption structure, China’s food consumption market has huge potential in the future. At the same time, the consumption capacity of county-level markets is constantly improving, and it will become animportant growth point for food consumption in the future. It is expected that in the future, the food supply chain will be more perfect, the direct sourcing from origin model will be further promoted, and it will make greater contributions to rural revitalization and national economic development.
【来源】http://www.chinanews.com/cj/2024/08-22/10272733.shtml
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