##食材消费火热，县域市场成新增长点
**4.88万亿元！上半年我国食材消费规模同比增长7.86%**
记者从中国物流与采购联合会获悉，今年上半年我国食材消费规模稳步增长，同比增长7.86%，达到4.88万亿元。其中，零售食材消费规模为3.83万亿元，餐饮食材消费规模为1.05万亿元。食材消费在社会消费品零售总额中的占比也稳步提升，达到20.7%，比去年提高了0.8个百分点。
值得关注的是，县域市场活力显现，成为食材消费新的增长点。随着县域商业体系建设不断推进，县乡市场销售规模稳步扩大，众多连锁餐饮品牌企业纷纷加大在县域市场的布局力度。中国物流与采购联合会食材供应链分会秘书长秦玉鸣表示：“今年上半年，我们会员单位中的连锁餐饮企业把三分之一门店的布局都放在了四五线城市，但他们接近一半的收入是来自于四五线城市的收入。这充分体现了县域经济的活力以及县域消费者对于品质消费需求的旺盛。”
除了县域市场消费的增长，食材供应链结构也发生了较大的变化。越来越多的企业采用短链直供模式，大单品采购直达产地和工厂源头。这种模式不仅有助于加快产地种植规模化、标准化，也有利于促进产地农民增收，有效助力乡村振兴。
专家表示，上半年食材消费的强劲增长，得益于国民收入水平的提升、消费升级趋势以及餐饮业的复苏。未来，随着消费结构的不断优化，食材消费将继续保持增长态势。同时，随着物流体系的不断完善，食材供应链将更加高效，为消费者提供更加优质、便捷的食材消费体验。
英语如下：
##以下是英文翻译：
**Headline:** Food Consumption Soars to 4.88 Trillion Yuan in First Half of 2023
**Keywords:** Food Consumption, Steady Growth, County-Level Market
**Content:**
## Food Consumption Booms, County-Level Markets Emerge as NewGrowth Drivers
**China’s food consumption scale reached 4.88 trillion yuan in the first half of 2023, marking a7.86% year-on-year increase.**
According to the China Federation of Logistics and Purchasing (CFLP), food consumption in China has witnessed steady growth in the first half of the year, rising by 7.86% year-on-year to reach 4.88 trillion yuan. Of this, retail food consumption accounted for 3.83 trillion yuan, while catering food consumption reached 1.05 trillion yuan. Food consumption’s share in total retail sales of consumer goods also steadily increased, reaching 20.7%, up 0.8 percentage points from the previous year.
**Notably, county-level markets have shown significant vitality and emerged as new growth drivers for food consumption.** With the continuous advancement of county-levelcommercial system construction, sales in county and township markets have steadily expanded. Numerous chain catering brands have significantly increased their presence in county-level markets. Qin Yumeng, Secretary General of the Food Supply Chain Branch of CFLP, stated, “In the first half of this year, our member chain catering companies have allocated one-third of their store layouts to fourth- and fifth-tier cities, but nearly half of their revenue comes from these cities. This clearly demonstrates the vitality of the county-level economy and the strong demand for quality consumption among county-level consumers.”
**Beyond the growth in county-level market consumption, the structureof the food supply chain has also undergone significant changes.** Increasingly, companies are adopting short-chain direct supply models, with large-volume purchases directly reaching production sites and factory sources. This model not only helps accelerate the scale and standardization of on-site planting but also promotes increased income for farmers in production areas, effectivelycontributing to rural revitalization.
**Experts believe that the robust growth in food consumption in the first half of the year is attributed to rising national income levels, the trend of consumption upgrades, and the revival of the catering industry.** In the future, with the continuous optimization of consumption structure, food consumption is expected to maintaina growth trajectory. Simultaneously, with the continuous improvement of the logistics system, the food supply chain will become more efficient, providing consumers with a more high-quality and convenient food consumption experience.
【来源】http://www.chinanews.com/cj/2024/08-22/10272733.shtml
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