重庆，这座充满活力的城市，近日迎来了来自全国广告营销领域的一场智慧盛宴。7月6日，中国高等教育学会广告教育专业委员会2024年学术年会在四川外国语大学隆重召开，吸引了众多业界专家学者的积极参与。此次年会以“守正创新·数智启航：广告教育的前瞻视野与未来人才培养”为主题，旨在深入探讨广告教育的前沿理念，共同展望广告行业未来的人才培养趋势。
### 高水平学术交流，聚焦教育与行业融合
在为期两天的会议中，与会专家学者围绕广告教育的创新与实践、数字技术在广告教育中的应用、以及未来广告人才的培养策略等议题展开了深入讨论。与会者不仅分享了各自在广告教育领域的最新研究成果，还就如何将理论与实践紧密结合，提升广告教育的实效性，以及如何培养适应未来市场变化的复合型广告人才进行了热烈探讨。
### 强调“守正创新”，构建数智化教育体系
会议期间，与会专家强调了在广告教育中坚持“守正创新”的重要性。他们认为，虽然技术的快速发展带来了广告行业的深刻变革，但广告的本质——传播价值、影响消费者行为——并未改变。因此，在注重技术应用的同时，教育体系需要坚守广告的核心价值，同时鼓励创新思维，培养学生的批判性思考能力和创造力。
### 未来人才培养的前瞻视野
与会者一致认为，未来的广告教育应更加注重跨学科融合，培养具有跨文化视野、高度适应性和创新精神的人才。会议特别强调了数字技术在广告教育中的应用，提出应通过实践项目、案例分析、虚拟现实等手段，提升学生的实践操作能力和市场敏感度。此外，还应关注伦理道德教育，培养学生的社会责任感，确保广告行业健康发展。
### 结语
此次学术年会的成功举办，不仅为广告教育领域的专家学者提供了一个交流与合作的平台，更为推动广告教育的改革与创新、培养适应未来市场需求的高素质广告人才奠定了坚实的基础。未来，随着科技的不断进步和社会需求的持续变化，广告教育将面临更多挑战与机遇，期待这一领域的从业者们能够携手共进，为推动广告行业和教育事业的共同发展贡献智慧和力量。
英语如下：
### Experts Gather in Chongqing for Visionary Advertising Education Dialogue
Chongqing, a city brimming with vitality, recently hosted a thought-provoking symposium in the advertising and marketing sectors. On July 6, the 2024 Academic Conference of the Advertising Education Professional Committee of the Chinese Higher Education Society took place at Sichuan Foreign Studies University, attracting a multitude of industry experts and scholars. Centered around the theme of “Innovative Practices and Digital Start: Advertising Education’s Forward Vision and Future Talent Development,” the conference aimed to delve into the forefront concepts of advertising education and collectively envision the trends of talent cultivation in the advertising industry.
### High-level Academic Exchange Focused on Integration of Education and Industry
Over the course of two days, the participants engaged in profound discussions on the innovation and practical applications in advertising education, the utilization of digital technologies in advertising education, and strategies for cultivating future advertising talents. They shared their latest research findings in the field of advertising education, and debated how to effectively combine theory and practice, enhance the practicality of advertising education, and cultivate versatile advertising talents adaptable to market changes.
### Emphasis on “Innovation with Integrity” and Building a Digitalized Education System
During the conference, experts highlighted the significance of “innovation with integrity” in advertising education. They believed that while rapid technological advancements have brought about profound changes in the advertising industry, the essence of advertising—promoting value and influencing consumer behavior—remains unchanged. Therefore, while emphasizing technology application, education systems should uphold the core values of advertising while encouraging innovative thinking, fostering critical thinking and creativity among students.
### Forward Vision for Talent Development
Participants agreed that future advertising education should emphasize interdisciplinary integration, cultivating talents with a broad cultural perspective, high adaptability, and innovative spirit. The conference particularly emphasized the application of digital technologies in advertising education, proposing the use of practical projects, case analyses, virtual reality, and other methods to enhance students’ operational skills and market sensitivity. Additionally, ethical education should be prioritized to foster students’ sense of social responsibility, ensuring the healthy development of the advertising industry.
### Conclusion
The successful hosting of this academic conference provided a platform for advertising education experts and scholars to exchange ideas and collaborate, laying a solid foundation for the reform and innovation of advertising education and the cultivation of high-caliber advertising talents to meet market demands. Looking ahead, as technology advances and social needs evolve, advertising education will face both challenges and opportunities. We anticipate that industry practitioners will work together to contribute wisdom and strength to the development of both the advertising industry and educational endeavors.
【来源】http://www.chinanews.com/sh/2024/07-06/10247250.shtml
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