**生成式 AI 引领搜索引擎行业变革，市场预测 2026 年搜索量将下降 25%**
近日，国际知名市场分析公司 Gartner 发布报告称，生成式人工智能的迅速崛起已经对传统搜索引擎构成了严重威胁。据报告预估，到 2026 年，由于生成式 AI 的广泛应用，全球搜索引擎的搜索量可能会下降约 25%。这一预测引发了业界对搜索引擎行业未来发展的广泛关注。
生成式 AI 技术的发展，使得从信息检索到内容生成都变得更加高效和智能。用户可以通过与 AI 的互动，直接获得个性化的、量身定制的信息和服务，而不必通过传统搜索引擎的关键词搜索方式。这种新型的信息获取方式，不仅提高了用户体验，也改变了用户的信息消费习惯。
对此，业内专家表示，生成式 AI 对搜索引擎的冲击是全方位的，不仅改变了用户获取信息的方式，也对搜索引擎的商业模式构成了挑战。传统的搜索引擎公司必须积极应对，通过技术创新和业务模式创新，找到新的竞争优势。
面对这样的市场变化，企业也必须调整其营销策略。过去，企业主要依靠搜索引擎优化（SEO）来提高品牌的曝光度，但如今，企业需要更多地考虑如何与生成式 AI 技术结合，通过直接生成用户感兴趣的内容来吸引用户，从而提高品牌的影响力和市场份额。
Gartner 的报告也指出，尽管生成式 AI 对传统搜索引擎构成了挑战，但它也为搜索引擎行业带来了新的发展机遇。未来，搜索引擎可能会融入更多的 AI 技术，成为更加智能、更加个性化的信息服务平台。
总之，生成式 AI 的崛起已经成为搜索引擎行业变革的重要驱动力。搜索引擎公司、企业以及整个行业都需要认识到这一变化，积极应对，才能在未来的市场竞争中立于不败之地。
英语如下：
**Headline:** “Generative AI Challenges Search Giants: Gartner Predicts 25% Decline in Search Volume by 2026”
Keywords: AI threat, decline in search volume, adjustment of marketing strategies.
**News Content:**
**Generative AI Leads Search Engine Industry Transformation, Market Predicts 25% Decline in Search Volume by 2026**
Recently, Gartner, a well-known international market analysis company, released a report stating that the rapid rise of generative artificial intelligence (AI) has posed a serious threat to traditional search engines. The report estimates that by 2026, due to the widespread application of generative AI, the volume of global searches via search engines may decrease by approximately 25%. This prediction has attracted widespread attention from the industry about the future development of the search engine industry.
The development of generative AI technology has made information retrieval and content generation more efficient and intelligent. Users can obtain personalized, tailor-made information and services through interaction with AI, without relying on the keyword search method of traditional search engines. This new way of obtaining information not only improves the user experience but also changes users’ habits of information consumption.
Experts in the industry say that the impact of generative AI on search engines is all-around. It not only changes the way users obtain information but also constitutes a challenge to the business model of search engines. Traditional search engine companies must actively respond by innovating technology and business models to find new competitive advantages.
Facing such market changes, enterprises also must adjust their marketing strategies. In the past, enterprises mainly relied on Search Engine Optimization (SEO) to improve brand exposure, but now, enterprises need to consider how to integrate generative AI technology, and attract users by directly generating content of interest to them, thereby enhancing brand influence and market share.
Gartner’s report also points out that although generative AI poses a challenge to traditional search engines, it also brings new development opportunities to the search engine industry. In the future, search engines may incorporate more AI technology, becoming more intelligent and personalized information service platforms.
In summary, the rise of generative AI has become an important driving force for the transformation of the search engine industry. Search engine companies, enterprises, and the entire industry need to recognize this change and actively respond to remain competitive in the future market.
【来源】https://www.ithome.com/0/750/947.htm
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