【小红书悄然布局AI新赛道，自研大模型“小地瓜”开启内测】
据36氪近日报道，知名社交电商平台小红书正悄然推进其在人工智能领域的研发进程。公司内部已启动自研通用大模型基座“小地瓜”的灰度测试，这一项目由小红书的AI创新负责人张德兵，内部薯名“宇尘”，亲自挂帅领导。此举显示出小红书在技术驱动的创新道路上迈出了新的一步。
据悉，小红书的AI产品探索工作主要由产品和设计负责人邓超，薯名“樱木”，负责统筹。这表明小红书意图将AI技术深度融入其社交和搜索功能，以提升用户体验和平台效率。作为一款以用户分享生活方式为主导的平台，小红书一直在寻找更好地连接用户、内容和商品的方式，而“小地瓜”大模型的推出，或将为这一目标提供强大的技术支持。
小红书通过自研大模型的内测，不仅可能革新其内部的搜索算法，提高信息检索的准确性和速度，还可能在社交功能上实现更智能的推荐和互动，进一步增强用户粘性。然而，对于这一创新举措，小红书官方尚未发表公开评论，但内部的积极研发动态已经引发了业内的广泛关注。
此举标志着小红书在面对日益激烈的市场竞争时，正在积极拥抱技术变革，以期在内容分享和社交电商领域保持领先地位。随着“小地瓜”项目的推进，我们有望见证小红书在AI技术驱动下，如何重塑其社区生态和用户体验。
英语如下：
**News Title:** “Xiaohongshu Secretly Develops ‘Xiaodigu’: AI Giant Model Set to Transform Social and Search Experience”
**Keywords:** Xiaohongshu, Self-Developed Large Model, Social Search
**News Content:**
**[Xiaohongshu Quietly Charts a New Course in AI with Internal Testing of Its ‘Xiaodigu’ Large Model]**
According to recent reports by 36Kr, the renowned social e-commerce platform Xiaohongshu is stealthily advancing its research and development in the field of artificial intelligence. The company has initiated an internal grayscale test of its self-developed general-purpose large model base, named “Xiaodigu,” under the leadership of Zhang Debing, Xiaohongshu’s AI innovation head, known internally as “Yuchen.”
This move demonstrates Xiaohongshu’s commitment to innovation driven by technology, marking a new step in its journey. The AI product exploration at Xiaohongshu is primarily led by Deng Chao, the product and design lead, known as “Yingmu,” suggesting the company’s intention to integrate AI deeply into its social and search functions, enhancing user experience and platform efficiency.
As a platform centered on users sharing their lifestyle, Xiaohongshu has consistently sought better ways to connect users, content, and products. The introduction of the “Xiaodigu” large model is poised to provide robust technical support for this objective.
By conducting internal tests of its self-developed large model, Xiaohongshu not only has the potential to revolutionize its internal search algorithms, improving the accuracy and speed of information retrieval but may also enable more intelligent recommendations and interactions in its social features, thereby increasing user engagement. While Xiaohongshu has yet to make a public comment on this innovative endeavor, the company’s active R&D has already drawn significant attention within the industry.
This development signals Xiaohongshu’s proactive embrace of technological变革 as it faces intensifying市场竞争, aiming to maintain its leading position in content sharing and social e-commerce. As the “Xiaodigu” project progresses, we can anticipate Xiaohongshu reshaping its community ecosystem and user experience under the impetus of AI technology.
【来源】https://36kr.com/p/2754311490730760
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