在2024年的快手磁力大会上，快手商业化算法的负责人江鹏宣布了一项重大技术突破。他表示，快手的快意通用大语言模型在能力上已经超越了知名的GPT-3.5，这一成就标志着快手在人工智能领域的显著进步。通过进行千亿级Token的商业知识预训练和百万级商业指令对齐，快手成功研发出一款在营销领域与GPT-4匹敌的领先大语言模型。该模型能够生成与快手平台风格一致的营销素材，展现出强大的定制化和适应性。
此外，快手的女娲数字人平台也展示了其强大的技术支持，能够同时支持超过2200路数字人24小时不间断直播，极大地拓宽了内容创作和营销的边界。而盘古视频AIGC技术的运用，则进一步提升了营销转化率，据称可达到33%的提升，这意味着快手在AI驱动的营销效率上取得了显著成果。
这一系列的技术突破，不仅凸显了快手在人工智能和商业化应用上的领先地位，也预示着未来快手将在内容创新和用户体验上带来更多的可能性。随着快手不断深化AI技术的融合，其在新媒体领域的竞争力将进一步增强，为用户和广告主提供更为智能、高效的服务。
英语如下：
News Title: “Kuaishou Soars Beyond Innovation Peaks: Kaiyi Model Outperforms GPT-3.5, Marketing Efficiency Matches GPT-4”
Keywords: Kaiyi Model, Digital Human Live Streaming, AIGC Conversion
News Content: At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, announced a major technological breakthrough. He stated that Kuaishou’s Kaiyi Large Language Model has surpassed the renowned GPT-3.5, signifying a significant advancement in the company’s artificial intelligence capabilities. Through pre-training with trillion-level commercial knowledge tokens and alignment with millions of commercial instructions, Kuaishou has developed a leading language model that rivals GPT-4 in the marketing domain. This model can generate marketing materials consistent with Kuaishou’s platform style, demonstrating strong customization and adaptability.
Moreover, Kuaishou’s Nuwa Digital Human Platform showcased its robust technical support, enabling over 2,200 digital humans to live stream non-stop for 24 hours, vastly expanding the boundaries of content creation and marketing. The application of Pangu Video’s AIGC technology has further enhanced marketing conversion rates, reportedly increasing by 33%, indicating notable achievements in AI-driven marketing efficiency.
These technological advancements not only emphasize Kuaishou’s leading position in AI and commercial applications but also foreshadow more possibilities in content innovation and user experience. As Kuaishou continues to deepen the integration of AI technology, its competitiveness in the new media landscape will strengthen, providing smarter and more efficient services for users and advertisers.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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