**贝恩资本领投，机器学习驱动的社交商务平台FERMAT完成1700万美元A轮融资**
近日，创新的ML（机器学习）驱动社交商务购物平台FERMAT宣布成功完成1700万美元的A轮融资，此轮融资由知名投资机构贝恩资本领投。参与跟投的现有投资者包括Greylock、QED Investors和Courtside Ventures，显示出业界对FERMAT业务模式和未来前景的持续看好。
FERMAT致力于为消费者提供一种无缝的端到端购物体验，同时帮助商业品牌提升广告效果。通过集成人工智能和机器学习技术，当消费者通过社交网络、电子邮件或短信与品牌进行互动时，FERMAT能够构建一个从广告展示到商品购买的独特且个性化的消费旅程。这一智能平台的运用，旨在深度理解用户需求，为每个用户提供定制化的购物体验，从而增强品牌与消费者之间的连接。
据BusinessWire报道，此轮融资的资金将主要用于进一步开发FERMAT的先进技术，优化其机器学习算法，以及扩大市场覆盖，提升品牌合作规模。随着电子商务与社交媒体的融合趋势日益增强，FERMAT的创新模式有望在社交商务领域开辟新的蓝海，为品牌和消费者创造更大的价值。
贝恩资本的此次投资，不仅是对FERMAT技术实力的认可，也预示着机器学习在零售和电商行业中的应用将更加深入，有望重塑行业的营销和销售模式。随着资金的注入，我们期待FERMAT能够引领社交商务购物的新潮流，为消费者带来更为智能、便捷的购物体验。
英语如下：
**”Bain Capital Leads $17M Series A Funding for ML Platform FERMAT, Revolutionizing Social Shopping Experience”**
Keywords: ML shopping platform, Bain Capital, Series A funding
News Content:
Recently, FERMAT, an innovative ML (machine learning)-powered social commerce platform, announced the successful completion of a $17 million Series A funding round, led by renowned investment firm Bain Capital. Existing investors Greylock, QED Investors, and Courtside Ventures also participated, demonstrating continued confidence in FERMAT’s business model and growth prospects.
FERMAT aims to provide consumers with a seamless end-to-end shopping experience while enhancing advertising effectiveness for brands. By integrating artificial intelligence and machine learning technologies, FERMAT creates a unique and personalized consumer journey from advertising exposure to product purchase when users interact with brands via social networks, email, or text. This smart platform is designed to deeply understand user needs, offering tailored shopping experiences to strengthen the connection between brands and consumers.
According to BusinessWire, the funds raised will be primarily used to further develop FERMAT’s advanced technology, optimize its machine learning algorithms, and expand its market reach, increasing brand partnerships. As the convergence of e-commerce and social media continues to grow, FERMAT’s innovative approach is poised to open new frontiers in the social commerce space, adding significant value for both brands and consumers.
Bain Capital’s investment not only validates FERMAT’s technological prowess but also signals a deeper integration of machine learning in the retail and e-commerce sectors, potentially reshaping marketing and sales strategies. With this influx of capital, we anticipate FERMAT to spearhead a new wave in social commerce, delivering smarter and more convenient shopping experiences to consumers.
【来源】https://www.businesswire.com/news/home/20240313207172/en/FERMAT-Raises-17M-Series-A-To-Grow-Its-ML-Powered-Social-Commerce-Shopping-Experience
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