在2024年的快手磁力大会上，快手商业化算法负责人江鹏宣布了一项重大技术突破。他表示，快手的快意通用大语言模型在能力上已经超越了知名的GPT-3.5，这一成就标志着公司在人工智能领域的显著进步。通过进行千亿级Token的商业知识预训练和百万级商业指令对齐，快手成功研发出了一款营销领域的领先大语言模型，其生成的内容能够完美融入快手独特的平台风格。
据江鹏介绍，这款新型模型在营销能力上已与OpenAI的GPT-4旗鼓相当，为快手的广告和营销策略提供了强大的智能化支持。此外，快手的女娲数字人平台同样引人注目，该平台能支持超过2200路数字人24小时不间断直播，极大地丰富了平台的内容生成和用户体验。
另一项技术创新是盘古视频AIGC系统，该系统能够显著提升营销转化率，达到33%的提升，这在当今竞争激烈的数字营销领域具有重大意义。这些进展表明，快手正在利用人工智能技术推动其商业化进程，同时也为用户和广告主带来了更为高效、个性化的互动体验。这一系列成就无疑巩固了快手在媒体和科技行业中的领先地位。来源：新浪财经。
英语如下：
News Title: “Kuaishou Outpaces GPT-3.5 with Innovative Language Model Rivaling GPT-4’s Marketing Capabilities”
Keywords: Kuaichi Large Language Model, Digital Human Live Streaming, AIGC Conversion
News Content: At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, announced a major technological breakthrough. He stated that Kuaishou’s Kuaichi General Large Language Model has surpassed the renowned GPT-3.5, marking a significant advancement for the company in the field of artificial intelligence. Through pre-training with trillions of tokens of commercial knowledge and alignment with millions of commercial instructions, Kuaishou has successfully developed a leading large language model in the marketing sector, capable of generating content that seamlessly integrates with the platform’s unique style.
According to Jiang Peng, this new model is on par with OpenAI’s GPT-4 in terms of marketing prowess, providing strong intelligent support for Kuaishou’s advertising and marketing strategies. The company’s Nüwa Digital Human Platform is also noteworthy, supporting over 2,200 digital humans in 24/7 live streaming, greatly enriching content generation and user experience on the platform.
Another technological innovation is the Pan Gu Video AIGC system, which significantly improves marketing conversion rates by a 33% increase, a considerable milestone in today’s competitive digital marketing landscape. These advancements demonstrate Kuaishou’s use of AI technology to drive its commercialization process while offering more efficient and personalized interactive experiences for users and advertisers. Undoubtedly, these achievements solidify Kuaishou’s leading position in both the media and tech industries. Source: Sina Finance.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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